Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.
Our readers' favorite Black Friday deals
Apple AirPods Pro 2: $249 $154
Apple AirTag: $29 $24
Brooklinen Luxe Sateen Hardcore Sheet Bundle: $347 $208
Anker Nano Power Bank: $40 $30
Amazon Fire TV Stick 4K: $50 $22
Black+Decker Dustbuster Handheld Vacuum: $70 $60
Apple AirPods 4: $129 $119
Kasa Outdoor Smart Plug: $25 $15
It’s officially Thanksgiving Day, and that means most of the best Black Friday deals are finally available to shop. CNN Underscored editors have been helping readers track down deals for years, and that means we know a Black Friday-worthy discount when we see one. So, when we say that the best deals of the year are live, we mean it.
Now through the end of Cyber Week, just about every retailer under the sun is getting in on the savings. So, whether you’re searching for savings on the perfect gift to wrap up under the tree or have something in mind for yourself, there’s a deal for you. We’ll be combing through all the best offers from the likes of Amazon, Walmart and other top retailers all week long, so check back often.
Featured Black Friday deal
Ninja Air Fryer: $90 (was $160)
For 44% off its usual markup, Ninja’s air fryer is on sale for Black Friday, meaning you can fry, roast and reheat to your heart’s content.
Top Black Friday deals
If you’re just looking for the best of the best offers, our deals editors have curated their favorite deals below. Looking for something more specific? Keep scrolling, as we’ve rounded up the best deals for each specific category.
If you're like us and have been wanting a TheraGun for quite some time, don't let the price hold you back any longer. We're thrilled to see the splurge-worthy recovery device drop by $100.
The Underscored-approved LifeStraw is $6 away from its all-time low price from two years ago at Amazon. You can divvy the pack up and use the straws as stocking stuffers.
Gift commuters and frequent travelers an editor-favorite backpack they'll never want to travel without. It features a thoughtful trolley sleeve and a myriad of organizational pockets. Not to mention it comes in more than 20 stylish colors.
This bestselling floral and fruity candle is down to half off at Boy Smells. The candle aficionado in your life will adore its berry and bergamot notes.
Gift yourself a dreamy night's rest with a gauzy cotton set beloved by our staffers. The luxury bedding brand bundled a duvet cover and pair of shams for as much as 30% off.
Apple's most recent smartwatch comes in a shiny new design that is so enticing it was the main reason our senior deals editor, Rikka Altland, upgraded. One of the first chances to save is live if you're so inclined to join her.
Anything Brooklinen is marked as a high priority on our families' holiday wish lists. Thankfully, everything from bedding to towels is marked down by 25% off during the brand's official Black Friday sale. If you need more inspiration, many of our staffers are stocking up on its down comforters and soft sheets.
Improve your oral health routine with this electric toothbrush from Philips. It's matching its lowest price from November of 2020 and makes a great practical holiday gift.
In October, Great Jones introduced us to this Dutch Baby and Dutchess set. It’s rare to see either of these on sale, so this promotion with smaller and larger Dutch ovens is unheard of. It's $15 cheaper than it was previously, making this an incredible buy.
Save an extra $50 on the previous-generation Oura smart ring. The company may have just launched its newer, slimmer 4th-generation smart ring, but Amazon doesn’t want you to forget how good a value the older one is.
CNN Underscored-exclusive Black Friday sales
Minimize puffiness with a pair of under-eye patches we know and love. These Grace & Stella eye masks just got an extra 10% off their on-site markdown with code CNNDEALGS10.
Keep your body cradled and supported by way of this 15-inch luxury firm hybrid mattress. Other Nolah mattresses were a hit among Underscored testers. Just use code CNN150BF.
One of our favorite budget-friendly earbuds, the EarFun Air Pro 3, just got an even sweeter deal, with code EAP3CNN1 knocking an extra $4 off at checkout.
Use our exclusive code CNN15 to take 15% off one of our favorite advent calendars. We particularly love the floral tones of its packaging as well as the flavorful treats inside.
A hand warmer comes in clutch for the snowy days ahead, as does its stackable 10% discount with code CNN08867. Pair it with gloves for ultimate warmth.
Save 20% on tons of coffee with our exclusive code CNN20OFF. This essentials bundle is a great place to start with sampling three different flavors.
These Amazon's Choice dishcloths have more than 56,000 reviews. The pack of 10 makes cleanup a breeze with its absorbency and reusability. Take 23% off when entering code 12T12CNN.
With a V-shaped band featuring a small row of five diamonds, this ring is all about understated elegance. Score 35% off with code CNN35 and 40% off with code CNN40 when you spend $1,000 or more.
Build the closet of your dreams for your next home and maximize the dead space in your home with a variety of configurations — all at 22% off for Black Friday. Just use promo code CNN22 at checkout.
• Aday: Build out your capsule wardrobe of office essentials and smart casual attire at Aday. From work trousers to longline blazers, you can take your outfit from day to night at a discount. Take $50 off your first order of $300 or more with code CNN50.
• Approved by Fritz: This small, woman-owned business has a curated collection of whimsical pet wares. With code CNN25, you can unlock 25% off the collection, including an editor-favorite color-blocked leash.
• Aurate: Through Dec. 31, Underscored readers can get 35% off earrings, giftable necklaces and more at Aurate. Plus, if you spend over $1,000, applying the code CNN40 at checkout takes a total of 40% off.
• Beauty Pie: Get luxury skin care products for less with a Beauty Pie Membership. With code CNNSENTME, you’ll get three months of access for up to 70% off. Plus, first-time members receive $10 off their purchase.
• Compartés: Compartés makes some of our favorite Advent calendars, and now you can save on a box of chocolates that’s perfect for gifting or bringing to a party as a dessert. Get 15% off with code CNN15.
• EarFun: Save on the company’s true wireless earbuds when you use code EAP3CNN1.
• Grace & Stella: Slap on some under-eye patches and minimize the appearance of dark circles. Quite a few Grace & Stella masks are on sale, including the Eye Glow Trio and the Dew-Tox and Chill Kit when you use code CNNDEALGS10.
• Layla Sleep: Use our exclusive code CNN40 at checkout in order to save 20% on your order.
• Modular Closets: Give your closet a little TLC with Modular Closets. The systems can thoughtfully house every item in your wardrobe, no matter your layout. Snag dozens of variations — from slim closet towers to custom builds for optimal organization — at 22% off with code CNN22.
• Nolah: Its entire collection of premium mattresses is 35% off and an additional $150 off with code CNN150BF. Select mattresses, like the cloudlike Nolah Evolution — the brand’s most popular option — will come with two free pillows.
• Ocoopa: Keep your hands warm and toasty with some of our experts’ top-rated hand warmers. Snag one for an additional 10% off with code CNN08867. Don’t forget to take advantage of the on-page coupons!
• Swedish Wholesale: Eco-friendly paper-towel alternatives from the brand are going for 23% off with our code 12T12CNN.
• Volcanica Coffee: From coffee gift bundles to individual bags of beans, tend to your need for caffeine with this 20% discount when using code CNN20OFF at Volcanica Coffee.
Black Friday sales at major retailers
Amazon, Lowe’s, Walmart and more
Apple's most recent smartwatch comes in a shiny new design that is so enticing it was the main reason Altland upgraded. One of the first chances to save is live if you're so inclined to join her.
Rid nearly every surface of pet dander, dirt and debris with this Dyson vacuum. Our experts found its built-in HEPA filtration effective at keeping households clean and dust-free.
Start your morning with a good cup of joe, freshly brewed from Keurig's single-serve coffee maker. Its slim build fits discreetly on nearly any countertop.
Our senior deals editor can't recommend Apple's flagship earbuds enough. The newer USB-C version is down to one of the lowest prices we've seen ahead of the holidays.
Altland has been using one of these pans for over a year now. It has been a trusty cooking companion for everything from Taco Tuesdays to more elegant weekend meals featuring seared scallops.
Adorn your front door with this 24-inch wreath and deck the halls with its pre-strung warm white LED lights. There's even a timing feature so the batteries last through the whole holiday season.
Are you in the market for a new winter coat? All five colors of this toasty puffer jacket are now 50% off. It features a water-resistant exterior that we love and a 500-fill down material to keep you cozy all winter long.
Combine your washer and dryer into a single unit to save time and money. Adding this combo unit to your cart takes an extra 10% off and saves you a whopping $1,591 total.
• Amazon: One of the web’s biggest retailers is discounting everything under the sun ahead of Thanksgiving week. You can also shop our top picks from the Amazon Black Friday sale.
• Best Buy: All the biggest tech is already going on sale at Best Buy as part of its official Black Friday sale. You can also shop our top picks from the Best Buy Black Friday event.
• Bloomingdale’s: Until Dec. 1, tons of regular priced items and new arrivals are 25% off.
• Nordstrom: Save on winter apparel and so much more during Nordstrom’s eagerly awaited Cyber Week sale.
• The Home Depot: Black Friday has landed at one of the biggest home improvement retailers, ushering in deals on Christmas trees, large and small appliances, tools and more.
The Home Depot
Black Friday savings happening now at The Home Depot!
Traveling for the holidays? See who’s stopping by while you’re out, and make sure to never miss a delivery with this doorbell cam.
This simple-to-use and powerful drill makes fixing things at home a breeze, without the worry of tripping over an extension cord.
Save $80 today on Dewalt’s compact, battery-operated, and portable drill-and-driver combo. It is a must-have for those who like to take their DIY spirit on the road.
Make holiday cleanup easy with this prelit artificial tree. Tall and full, it’s the perfect centerpiece for your holiday celebrations — and you don’t have to worry about fallen needles or tangled lights.
• Lowe’s: Weekend warriors, rejoice! Save on everything you need for fall during this Lowe’s Black Friday Buildup sale, including tools, appliances and more.
• Macy’s: Stock up on essentials for the entire family at Macy’s, with up to 75% off bedding, kids’ toys, winter jackets and more.
• Target: Home goods, groceries and other everyday essentials are discounted in this massive Black Friday sale. You can also shop our top picks from the Target Black Friday sale.
• Walmart: Walmart sells just about everything, and that wide range of products is starting to go on sale to kick off the holiday shopping season. Cut through the clutter by shopping our top picks from the Walmart Black Friday sale.
• Wayfair: Wayfair’s Black Friday sale is live with up to 80% off a collection of furniture for your whole home. Overwhelmed by the pages of discounts? Shop our curated picks from the Wayfair Black Friday sale.
• Woot!: Through Dec. 4, Amazon’s deals-centric sister site has a variety of steep discounts on electronics, grocery items and beauty products.
• Zappos: Most of your holiday shopping can be done at Zappos. Shoes, clothing and accessories are up to 60% off through Nov. 29.
Black Friday bath, mattress and bedding sales
Save on bed frames, sheets, weighted blankets and more
Many of our editors have been eagerly eyeing Piglet in Bed's duvet covers. Finally, its adorable striped and gingham styles are up to 20% off.
Save almost $600 on Helix’s bestselling Midnight Luxe Mattress and enjoy a choice between an ultra-breathable Tencel or GlacioTex Cooling pillow top.
The brand’s bestselling hybrid innerspring mattress is now $300. Choose from three firmnesses and two different heights while this pre-Black Friday sale is live.
If you like your sheet sets with a little sheen, this sateen bundle from one of our favorite brands for bedding and toweling kits out your bed with fitted and flat sheets, four pillowcases and a duvet cover.
In addition to Purple’s famous GelFlex Grid, this mattress includes an additional 2 inches of premium comfort foam for more cushioning and less bounce.
This Birch mattress is made with natural and certified organic materials, and now you can save about $500 well ahead of the holiday shopping rush.
Kick back and wait for this all-foam mattress in a box to show up at your front door. We love that it has both a cooling gel layer and breathable cover so you won’t sweat while you sleep.
Save $50 on this weighted blanket that's perfect for hot sleepers thanks to its chunky, open-knit design. You can choose from cream and grey designs, each of which weight 10 pounds.
• Amerisleep: Save $500 on the brand’s award-winning mattresses with code BF500.
• Avocado: During the brand’s sale, certified organic mattresses are up to $1,540 off.
• Awara Sleep: We spot great deals at this sleep brand during nearly every holiday event. That’s true for Black Friday too: Save up to 50% on mattresses.
• Bear Mattress: Use the promo code BFCM4TY to take 40% off the entire collection of Bear mattresses through Dec. 1. You’ll also score two free pillows with the purchase of any new mattress.
• Beautyrest: Beautyrest is kicking off Black Friday deals with up to $1,000 off select luxury mattresses and adjustable bases.
• Bedgear: No matter your (or your partner’s) sleep type, Bedgear has a performance pillow on sale for you during the Buy One, Get One 50% off promotion.
• Big Fig: Mattresses suited for plus-sized sleepers are $500 off with code BFCM500.
• Birch: Until Nov. 29, you can score 25% off sitewide, plus two free pillows with a mattress purchase when using code BF25.
• Boll & Branch: Soft cotton sheet orders and more are up to 25% off with code CYBER25. Plus, take up to 50% off select styles across its duvets, quilts and more.
• Brooklinen: Save up to 60% on a collection of soft sheet sets and bath bundles.
• Brooklyn Bedding: Cozy mattresses, sheets, pillows and more are 30% off with code BFRIDAY30.
• Buffy: The maker of our favorite down-alternative comforter is taking up to 25% off sitewide (or more) on its sustainable bedding.
• Cocoon by Sealy: Beloved for its assortment of affordable mattresses in a box, Cocoon by Sealy just got even more budget-friendly with 35% off all mattresses. Plus, get a free sleep bundle (read: pillows, mattress protector and sheets) with your purchase.
• Coop Sleep Goods: Save up to 50% on best-tested pillows to achieve a better night’s sleep.
• Cozy Earth: Premium bedding, pajama sets, sweatshirts cozy enough to lounge in all year round and more are up to 35% off.
• DreamCloud: Save up to 50% on the brand’s popular hybrid luxury mattresses while getting an extra $100 off when you spend more than $1,000.
• Dreamfoam by Brooklyn Bedding: The entire site is 30% off with code BFRIDAY30.
• Eli & Elm: Our editors love Eli & Elm’s side-sleeper pillows, weighted blankets and other sleeping essentials that keep us well rested all year long. Get up to 55% off sitewide during the brand’s Black Friday sale.
• Essentia: Body-hugging organic mattresses are 25% off sitewide. Plus, you’ll get two free pillows with your mattress purchase.
• Ettitude: Silky-soft bamboo sheets, woven throws and more are up to 50% off.
• Helix: Helix is taking 25% off across its entire side. Just use code BF25 at checkout to unlock the savings. What’s more, get two free Dream Pillows or bedding bundles with every mattress purchase.
• Kiwi Sleep: Save up to 40% on safe crib mattresses, breathable kids’ mattresses and more.
• Leesa: Select mattresses are 30% off. After purchasing a mattress, you’ll also receive a free sleep bundle — no code needed.
• Loftie: Wake up without your smartphone and with the Loftie instead. It’s editor approved and up to 40% off for the holidays.
• Marlow: Upgrade your flimsy pillow for a Marlow. Through Black Friday, you can get over half off on the brand’s site.
• MoonPod: Deals run the gamut of 25% to 45% off during the MoonPod Black Friday sale, so you can get the brand’s elevated beanbags for much less.
• Nectar: Celebrate Daylight Savings with a better night of sleep. Nectar is taking up to 50% off its popular mattresses so you don’t lose a wink of sleep over high prices.
• Nolah: During Nolah’s Early Access Black Friday sale, its entire collection of premium mattresses is 35% off. Select mattresses like the bestselling Nolah Evolution — the brand’s most popular option — will come with two free pillows. You can get an additional $150 off with code CNN150BF.
• Onsen: Underscored-favorite waffle-weave towels are up to 15% off through Dec 1.
• Parachute: Aside from its annual Warehouse Sale, Parachute rarely hosts deals on its airy bedding. However, its duvets, linens and everything else are now 30% off for Black Friday.
• Piglet in Bed: The English heritage brand offers charming bedding and linens fit for cottage-core-inspired rooms. Take 30% off bundles, plus 20% off nearly everything else.
• Purple: Save up to $1,500 when you buy a mattress and a base while this limited-time Black Friday sale is live.
• Plank: For a firm, flat and supported sleep, Plank should be your first option. The entire site is 30% off during the brand’s Black Friday Sale, with code BFRIDAY30.
• Saatva: Spend $1,000 or more on any of the company’s popular mattresses and you’ll save $400 on your purchase.
• Sealy: Save hundreds on mattresses, adjustable bases and more sleep essentials.
• Siena: At Siena, mattresses start at just $189. If you want an extremely cozy and affordable pick, this is our go-to.
• Sleep Number: Select temperature-regulating beds are up to half off.
• Stearns & Foster: Select mattresses are up to $600 off. Plus, you can receive a $300 gift card on all mattress purchases — minus the Studio.
• Sweet Zzz: Turn your bed into a plush oasis with up to half off bedding and $900 off organic mattresses until Nov. 29.
• Tempur-Pedic: The luxe Tempur Cloud is 40% off right now.
• Vaya: Score $300 off any mattress with code VAYA300.
• Wolf Mattress: All mattresses are 15% off with code BLACKFRIDAY.
• Zoma: Don’t miss this! All mattresses are 25% off with code SLEEP25.
Black Friday beauty and wellness sales
Save on makeup, skin care, hair tools and more
Like its name implies, this primer grips on to your makeup for a budge-proof finish. Our editors love its gel-like consistency. Plus, the cult-favorite primer is 25% off for Black Friday.
All skin types can snag this no-frills serum designed with niacinamide to brighten the appearance of skin while helping to reduce blemishes.
Underscored's favorite face moisturizer for dry skin, the Ultra Repair Cream is 30% off ahead of Black Friday. Just in time for brisk weather!
Everything showers, meet the Hai Smart Shower Head. It comes in six colorful handhelds and bolsters your routine with Bluetooth technology.
Effortless curls come overnight with this satin headband set from Kitsch. Our beauty editor, Sophie Shaw, and our deals editor Jacqueline Saguin swears by the heatless curlers.
A leap back to Y2K hair trends, this styling tool from Mermade helps create crimped waves. It's also going for 30% off during the beauty brand's Black Friday sale.
Potent ingredients like caffeine, hyaluronic acid and niacinamide work to de-puff undereyes. When stashed in the fridge, its jar of 60 eye patches gave Jacqueline a refreshing boost in the a.m.
Double down on fresh-looking eyes with a caffeine eye cream that dermatologists rave about. This caffeine formula helps address eye wrinkles and puffiness at a budget price.
• Act+Acre: Treat your tresses for less with 25% off on this editor-favorite hair care brand.
• Beauty Pie: Get luxury skin care products for less with a Beauty Pie Membership. With code CNNSENTME, you’ll get three months of access for up to 70% off. Plus, first-time members receive $10 off their purchase.
• Briogeo: Whether you want to perfect your slicked-back hairstyle or need a new shampoo, this editor-approved brand has you covered. Stock up and save 30% sitewide while supplies last.
• Clearstem: Our director of social swapped out most of her skin care products for Clearstem, and now you can try her holy-grail routine at a 26% discount with code BF2024.
• Drmtlgy: Made by dermatologists, Drmtlgy’s lineup of skin care and makeup hybrids are 30% off during its Black Friday Sale.
• Drybar: Amp up your at-home hair care routine with blowout essentials from Drybar. Shampoos, hot tools and more are up to 40% off sitewide.
• First Aid Beauty: Famed for its gentle, no-frills skin care, First Aid Beauty kick off its Black Friday sale with 30% off sitewide with code CYBERHAUL.
• Fount Society: The brand’s celeb-approved hydrating body oils and serums are up to half off.
• Grande Cosmetics: The maker of our fave viral lash serum is having a 30%-off sitewide sale where you can stock up on brow treatments, thickening mascaras and more.
• Hai: Colorful smart shower heads and systems are 35% off during the brand’s sitewide sale.
• Herbivore Botanicals: This clean beauty brand is offering 25% off editor-favorite plumping serums, clarifying creams and more with code CYBER.
• HSA Store: Mighty Patch to Therabody — you can use your HSA on beauty and wellness items while shaving up to 50% off.
• Indie Lee: Shop holiday skin care faves and glow with Indie Lee during its Black Friday sale. With code HOLIDAY2024 the entire site is 25% off.
• Kiehl’s: Stock up on hydrating lotions, smoothing treatments and gift sets at this old-world apothecary and save up to 50%.
• Kitsch: The maker of the Underscored-editor-approved overnight products is having a sitewide sale, with up to 55% off.
• Loops: Face masks are a great stocking stuffer and are perfect for nights in watching Netflix. Loops delivers with some of the best in the game, and now you can save 30% sitewide during its Black Friday sale.
• Mermade Hair: Until Nov. 30, take up to 70% off products from the brand famed for its wavy crimper hot tool.
• Milk Makeup: Hydro Grip Primer, Jelly Tint, Kush Mascara — you name it, and it’s on sale for 25% off during Milk Makeup’s Cyber Week Sale.
• Murad: Luxury skin care products from Murad are 30% off sitewide. Dermatologists love its collagen-packed serums, and now you can try it out and score some freebies when spending $150 with code BF2024.
• NuFace: Cyber Week has landed with 30% off microcurrent devices, including the popular NuFace Mini.
• Selfmade: Our editors have loved this AAPI-owned beauty brand since its launch in 2020. Luckily, right now you can save up to 55% on BFCM bundles.
• Soko Glam: Whether you’re replenishing skin care faves or looking to switch up your routine for the winter months, our favorite K-beauty retailer is offering up to 50% off sitewide for Cyber Month.
• Solawave: Touted for its winning red light therapy, Solawave is beloved by editors as well as celebrities like Reese Witherspoon. Bonus: The brand is hosting its BOGO Black Friday sale on kits.
• Supergoop!: The brand’s super-popular Glow Screen might replace your body lotion and sunscreen for the day, thanks to its dewy finish, 40 SPF and huge hydration powers. This bestseller, along with everything else sitewide, is 20% off.
• The Inkey List: If you’ve been eyeing skin care favorites like the caffeine eye cream, now’s your chance to give it a try or stock up with 25% off sitewide.
• The Ordinary: All month long, take 23% off all skin care, including serums bolstered with hyaluronic acid, niacinamide and more.
• Therabody: The brand’s biggest sale of the year is live with up to 50% off its bestselling percussion massage guns, light therapy masks and more through Dec. 7.
• Ulta: Save up to 50% on skin care essentials, new shades of makeup and so much more as part of Ulta’s early Black Friday sale. It’s the perfect time to grab a few beauty stocking stuffers to gift this holiday season or refresh your daily routine with some of the season’s lowest prices.
Black Friday clothing and accessories sales
Save on shoes, activewear, jewelry and more
Pairing well with a silk skirt or a pair of denim, this dressy cardigan from Lands' End can be added to your wardrobe for half off.
One of our deals editors admits it was tough deciding between the brand's stylish purses and accessories, but she ultimately couldn't pass up this zippered wallet with card slots on its side.
Lauded as some of the most comfortable shoes around, Allbirds adopts a cloudlike feel, and now its bestselling shoes are 30% off.
Currently burning a hole in Saguin's cart, this bubbly initial necklace joins the league of custom jewelry on sale for 20% off during Baublebar's Black Friday sale. Choose your own initial or pick one to gift a loved one.
Winter boots can skew on the pricier side, especially for quality ones that'll actually keep you from slipping while holding warmth inside. Luckily, Sorel has deals on some of its top sellers ahead of impending cold weather.
According to Matarazzo, this crossbody is the perfect lightweight bag for everyday errands. Choose from a funky green gingham and two pinks — or buy all three — in case you want a couple to match your looks.
When it comes to period underwear, Knix makes some of the best around. Its Super style offers ample coverage during the night while its seamless construction ensures passersby are none the wiser.
• Aday: Build out your capsule wardrobe of office essentials and smart casual attire at Aday. From work trousers to longline blazers you’ll be able to take your outfit from day to night at a discount. Save $50 off your first order of $300+ with code CNN50.
• Allbirds: Save 30% on the brand’s entire collection of footwear, including Underscored-favorite running shoes.
• Alohas: Take 30% off black leather boots in Western, moto and timeless silhouettes to suede sneakers in muted hues.
• Aéropostale: The holidays havef finally arrived at Aéropostale. Right now you can buy one pair of jeans and get a second free, and take 50% to 70% off its plethora of seasonal joggers, sweaters and on.
• Ana Luisa: Now through Dec. 11, tons of jewelry, like trendy link earrings to heart pendant necklaces, are part of Ana Luisa’s Black Friday sale, with up to 35% off.
• Anthropologie: From now until Dec. 2, take 30% off everything from sweaters to denim to dresses. Anything from the sale section also gets an extra 40% off, for a total of up to 70% off.
• Aurate: Through Dec. 31, Underscored readers can get 35% off earrings, giftable necklaces and anything else in orders over $1,000 with code CNN35 at Aurate.
• Baggu: Baggu’s cute, versatile bags guarantee compliments, and right now a bunch of the brand’s classics — plus seasonal accessories and limited-time collaborations — are seeing rare discounts.
• Banana Republic: Get last-minute holiday apparel and save 40% off your entire order at Banana Republic.
• Ban.do: Use promo code THEBEST at checkout to take 35% off everything that Ban.do sells. Many of these deals would make amazing gifts or stocking stuffers.
• BaubleBar: Don’t break the bank on jewelry gifts. Save 20% on custom jewelry that runs the gamut from initial necklaces to tennis bracelets.
• Birdies: Everything at Birdies, including some of our favorite travel shoes just went on sale for 25% off. Popular loafers like the Starling and the Heron are available in a plush velvet fit for holiday dressing too.
• Brilliant Earth: The holidays may inspire some ring shopping, and if so, Brilliant Earth is lending a hand with up to $875 off lab-grown diamond jewelry.
• Bulova: With classic to archival styles, there’s something for everyone on your list during Bulova’s Black Friday sale, all at an extra 15% off through Nov. 29.
• Catbird: Shop the company’s biggest sale of the year to save 20% on all its jewelry.
• Citizen Watch: Time is running our on Citizen Watch’s Black Friday sale. Take an extra 15% off your purchase through Nov. 29.
• Coolway: Swap out your old tennis shoes or Adidas Sambas for an on trend euro chic pair from Coolway. The brand is having up to 30% off unisex shoes that come in a bunch of funky colors.
• Crocs: Peruse the footwear brand’s Amazon storefront and find more than handful of the cushy shoe styles up to 60% off.
• Donni: The maker of on trend cardigans and quilted layering coats is hosting a 20% off sale through Dec. 2.
• Eddie Bauer: Clothing and gear are 50% off across the entire site. Even some outerwear is going for 60% off.
• Free People: Hit the slopes in style while Free People has its activewear for 15% off. That includes the popular quilted carryall to beanies and fleeces.
• GlassesUSA: With code DESIGNER40, stack an extra 40% off markdowns from designer eyeglass brands, like Gucci, Coach, Michael Kors and more through the holidays.
• Glossier: We’re pretty tempted to restock on the Glossier You Perfume and the Balm Dotcom (in all flavors) while it’s 30% off or more during the brand’s blowout sale.
• Happy Socks: Brighten up your sock drawer with up to 30% off sitewide and up to 70% on outlet products through Dec. 1.
• Hey Harper: If you’re looking for some giftable jewelry that will last for years to come, you’re in luck. Ranked among the best tarnishproof jewelry brands by our editors, the company’s Black Friday sale is here with 50% off sitewide.
• Hoka: Kicking off its official Black Friday sale through Cyber Monday, one of our favorite sneaker brands, Hoka, has an additional 20% off sale apparel.
• Jones Road: Hailing from celebrity makeup artist Bobbi Brown’s beauty brand, kits with the skin care-makeup hybrid Miracle Balm are 25% off.
• JW Pei: Live with up to 55% off its fall collection, the JW Pei Black Friday Sale has arrived, with code 24BF20 giving you an extra 20% off the AAPI-owned fashion brand when you buy two items.
• Knix: Curious about period underwear? Find out for yourself while Knix has its massive Black Friday sale, which marks up to 60% off (!) leakproof styles.
• Lands’ End: Outerwear, sweaters, PJs and more are on sale for up to 60% off. Tons of top picks are a clean 50% off, while deeper deals can be had on other wardrobe upgrades.
• Lisa Says Gah!: Coquette fashion just went on sale for 30% off sitewide during Black Friday.
• Maisonette: Raise ’em up stylish, and get your holiday portraits outfitted. Adorable boys’ and girls’ clothing are up to 70% off.
• Mason Grey: If you’re the family that wakes up on Christmas morning in matching PJs, do yourself a favor and snag a stylish seasonal pair for less at Mason Grey.
• Mejuri: Gifts for her just got much simpler with Mejuri’s sale that takes 25% off orders of $150 or more. Snag chunky earrings or statement necklaces for yourself and your loved ones. All it takes is signing up for a free Mejuri membership.
• Nike: Shop iconic Dunk footwear styles, fleece workout gear perfect for cold weather runs and tons of other Nike bestsellers with this sale of up to 60% off.
• Old Navy: Starting at just $4, Old Navy’s Black Friday clothing deals run the gamut from puffer jackets to gloves for 50% off through Dec. 3.
• Quince: During its whirlwind 24-hour sale, the clothing destination has discounts of up to 45% off.
• Reformation: That’s right: Take 25% off everything, including holiday outfitting in cranberry hues.
• Rothy’s: That’s right — everything is up to 30% off at the footwear brand repped for its comfortable flats, including its cozy clogs and new Mary Janes.
• Saks Fifth Avenue: Save on coats, hats, gloves and scarves galore with this up to 70% off sale. You can also score deeper deals when you bundle five or more items together with an extra 50% off using code BESTDEAL.
• Sheertex: Considered the best rip-resistant tights we’ve tried, the hosiery brand Sheertex is offering 25% off (and free shipping) sheer and opaque styles for all your holiday-party dressing.
• Skims: Loungewear, shapewear and intimates brand Skims, is hosting its unofficial holiday sale, which brings discounts of up to 50% on its most coveted styles.
• Soma: Push-up, plunge, demi — you name it, nearly all bra styles are down to just $29.
• Sorel: Sorel makes shoes and apparel that will last for years to come, and now its waterproof sneakers, sherpa-lined boots and cozy slippers are up to half off.
• Steve Madden: Use code FRIDAY to unlock 30% off footwear, like boots, suede slippers and more.
• The Outset: The skin care brand made by Scarlett Johansson is hosting its Black Friday sale, offering 25% off individual products with code BLACKFRIDAY.
• Tommy John: We just found your go-to holiday jammies, and they’re 40% off. During Tommy John’s Black Friday sale, use code BF40 to score socks, boxers and more for less.
• True Religion: Ahead of Cyber Week, save 50% on the entire site through Black Friday.
• Vivaia: We think Vivaia’s flats are some of the most comfortable shoes around. Go in with friends for multiple pairs because now you can save up to $80 when you spend $300 or more.
Black Friday furniture and home decor sales
Save on wall art, stationery, school supplies and more
There isn't a single piece of furniture as iconic as the Eames Lounge Chair and its matching ottoman. You've likely spotted it on "Shark Tank," in Kelsey Grammar's "Frasier" apartment or even in Tony Stark's office in "Iron Man." Now it's 25% off. Save an extra 5 with the code SAVE5.
Ditch the pumpkins and hang up the wreaths. No one will judge you for decking the halls right now, especially when Christmas decor is up to 50% off at Birch Lane.
Complete with an anti-glare, matte-finish screen, the brand's popular digital frame proudly displays photos and videos to visiting guests. Simply queue it up through the compatible Aura app.
As one of the brand's best value systems, this compact kit gets your clothing in order. Snag 20% off, and get one step closer to the Carrie Bradshaw closet of your dreams.
Its steep price point was a huge sticking point for us, but now that's no longer during Black Friday. We love this sleeper sofa from Burrow for its durable design that overnight guests will love.
Need a centerpiece for dining tables or living rooms? Add an ambient glow to your space with this low-hanging pendant light that's remarkably 25% off. Apply the code SAVE5 for an extra 5% off.
Altland has one of the Steelcase chairs on her own personal wish list this year. And with this rare deal at 25% off, she just might buy it for herself.
Our contributing editor, Marissa Miller, has previously recommended this rug for its modern design and soft, tile-pile fiber finish. Now applying code PREVIEW at checkout takes an extra 20% off the Black Friday sale price for a new all-time low offer.
• Albany Park: The sofa-in-a-box brand kicked off its Black Friday sale with up to 40% off its stylish couches. Ever since our deals editor Jacqueline added the Barton to her living room, it has only inspired many compliments.
• AllModern: Stocked with modern furnishings and homewares, AllModern takes up to 70% off its entire site.
• Arhaus: Take up to 30% off holiday decor.
• Article: During its biggest sale, save up to 40% on hundreds of furniture and home decor pieces from Article. Its streamlined, minimalistic styles are discounted.
• Aura Frames: Kick off holiday gifting with a sentimental Walden frame running at a $40 discount. There’s more than meets the eye, though, with its WiFi compatibility.
• Birch Lane: A premier destination for whimsical design aesthetics, Birch Lane is offering up to 70% off.
• Branch: In the market for a desk chair upgrade? Look no further than Branch’s Black Friday sale, which gets you up to 20% off with code BFCM.
• Burrow: Shop the Black Friday Event for a chance to save up to 30% on couches, end tables and other furniture.
• Herman Miller: Save 25% on the brand’s iconic collection of 20th-century furniture and home decor. Then apply the code SAVE5 at checkout to take an extra 5% off that existing sale price.
• Joss & Main: Considered the older sister to its companion brand, Wayfair, Joss & Main has a luxury selection that’s up to 70% off for Black Friday.
• Keiko Furoshiki: These chic fabric gift wraps can be enjoyed forever. Wrap their gift in a bright and playful design crafted by Keiko Kira. Through Dec. 8, the entire site is 20% off.
• Modular Closets: Snag dozens of variations — from slim closet towers to custom builds for optimal organization — at 22% off with code CNN22.
• Pura: Set fragrance schedules and diffuse scents from Nest, Lafco and on. Pura is hosting 30% off everything.
• Raymour & Flanigan: Nearly everything you need for the home is marked down at the furniture destination. We’re talking savings of up to $1,000 on mattresses, bedroom sets and more.
• Rifle Paper Co.: Stock up on planners and decor, or snag wrapping paper bundles, stationery gift sets and more while it’s up to 70% off during its Warehouse Sale.
• Ruggable: In time for the rush of guests and unavoidable foot traffic, Ruggable’s washable rugs are on sale for 20% off in their holiday styles.
• Rugs USA: Tons of designer collabs are up to 25% off with code PREVIEW.
• Steelcase: Give the gift of better posture to yourself or someone on your list with this Steelcase holiday sale. You can save up to 25% on almost every piece of office furniture the brand sells.
• StoryWorth: For the person who has everything, these heartfelt custom bound books filled with your favorite memories are $10 off.
• Urban Stems: A fresh bouquet of flowers can go a long way as a gift. During Black Friday and Cyber Monday, take 25% off all arrangements from Urban Stems.
Black Friday tech and appliance sales
Save on laptops, TVs, home security systems and more
Our readers have not been able to get enough of this iPad deal. And for good reason! At just $200, it's a steal for bringing home an Apple tablet.
One of our favorite headphones for running is down to a rare low price exclusively at Best Buy. The open-ear construction helps you prioritize your safety without sacrificing your killer workout playlist.
Samsung’s The Frame TV doubles as an art display and is a perennial favorite here at Underscored — and it's deeply discounted right now.
Our senior deals editor uses this charging stand every single day! It's charging her iPhone as she writes out these Black Friday deals, and now you can use the code HOLIDAY30 to save 30%.
Altland can't recommend Apple's flagship earbuds enough. The newer USB-C version is down to one of the lowest prices we've seen ahead of the holidays.
Samsung's new Galaxy Watch 7 is on sale for not just one of the first times but at one of the cheapest prices we've seen since launching earlier this fall.
As the upgraded version of one of our best-tested solar generators, the Delta Pro 3 has enough juice to last you through power outages or all-day tailgates. It's also on sale for one of the first times at $700 off.
Runners like our deals editor love these cuff-like earbuds from Bose. In fact, many Underscored staffers are believers. For a special time, they're at a rare markdown of $250 or less in most colors.
• Apple: Deals are already starting to go live on everything Apple sells. That includes its latest AirPods, iPads, MacBooks and tons of accessories.
• BioBidet: Take up to 40% off a new top-rated bidet ahead of the holiday season.
• Bose: Check off gifts for everyone on your list. Some of our favorite earbuds, headphones and speakers are now marked down to their lowest prices of the season. Rikka’s favorite workout earbuds, the Bose Ultra Open, are included.
• Dell: Marked down to some of its lowest prices of the entire year, Dell laptops have deals up to $845 off. Members will also gain double the rewards.
• EcoFlow: Black Friday deals have already launched for our favorite and best-tested solar generators. These up-to-$4,000-off discounts will be live through Dec. 2, so there’s no need to worry about buying now and seeing better deals later.
• LG: Kitchen and laundry appliances are up to 45% off.
• Nomad: Altland’s favorite leather case maker, Nomad, is marking down almost everything it sells. This rare sale takes up to 50% off different iPhone case styles, including genuine leather and more rugged alternatives. Plus, there are quite a few best-tested chargers on sale.
• OnePlus: Save up to 60% on smartphones, foldables, tablets and smartwatches through the whole holiday shopping season.
• Otterbox: Get ahead of the holiday rush, and save 30% sitewide on the brand’s drop-resistant phone cases.
• Peak Design: Altland doesn’t go anywhere with her prized Fujifilm camera without securing it on one of Peak Design’s camera straps. Those, alongside tons of camera bags and tripods, are on sale before the holidays.
• Roku: Select items like the Roku Streaming Stick 4K, Roku Ultra and Roku Express 4K+ are on sale right now for as much as $50 off.
• Samsung: TVs, smartphones, monitors and so much more are already discounted up to $1,100 off from Samsung. The brand makes some of our favorite gadgets, and now you can skip the Cyber Week rush with enticing offers.
• Satechi: Applying code HOLIDAY30 at checkout takes 30% off everything the company makes. That includes some multi-device charging stands, Mac accessories and vegan-leather MagSafe wallets.
• Starforge Systems: Save up to $400 on a new gaming PC for your own battle station or for the gamer on your holiday gift list.
• Twelve South: Save up to 60% on on select bundles. These rare deals apply to the brand’s beloved AirFly audio transmitter, multi-device chargers and more.
• Wyze: Home security gear, porch pirate deterrents and other smart home upgrades are on sale for Cyber Week.
• Xgimi: Xgimi makes the best portable projectors our senior deals editor has seen with her own eyes. Save up to 53% on its latest releases through Cyber Monday.
Black Friday kitchen and dining sales
Save on cookware, appliances and more
Put KitchenAid's iconic stand mixer to the test through the holiday baking season and beyond.
Black Friday pricing has now landed on our favorite air fryer. There's still time to score this appliance to help with Thanksgiving dinner at $50 off.
Score a coveted and editor-favorite Dutch Baby for $60 off, the lowest price we’ve seen. This discount applies to all six different giftable styles.
This set from Our Place includes four essential pots and pans for overhauling your kitchen with some of our favorite cookware.
There’s no doubt about it: Nugget ice is the best type of ice. Make sure your Thanksgiving guests enjoy the best when you save 20% on this countertop ice maker.
This sleek spoon makes for a great serving utensil that will elevate your Thanksgiving spread at the end of the month.
Fans of FX’s The Bear may recognize these Hedley & Bennett aprons from the show, and now they can save on it with this Black Friday deal, reflected at checkout.
A great housewarming gift, this set of ceramic cookware covers all your bases. It bundles a fry pan, sauce pan, sauté pan and a Dutch oven for up to 35% off.
• Atlas Coffee: With the purchase of a subscription you can get your first bag of coffee for free (you’ll just have to pay for shipping) through Dec. 2.
• Baked by Melissa: Treat your loved ones to a pack of delicious mini cupcakes from Baked by Melissa. During last year’s holiday rush, our editors named its holiday cupcakes one of the best food gifts.
• Caraway Home: The cookware brand ushered in its Black Friday sale through the end of the year, offering up to 20% off.
• Compartés: Compartés makes some of our favorite Advent calendars, and now you can save on a box of chocolates that’s perfect for gifting or bringing to a party as a dessert. Get 15% off with code CNN15.
• Corkcicle: Insulated mugs, commuter cups, tumblers and more are up to 50% off sitewide.
• Ember: The maker of Underscored-approved smart mugs is taking 25% off its drinkware.
• Fly By Jing: Fly By Jing’s beloved sauces, dumplings, spice mixes and more amp up your home cooking with a delicious Sichuan edge. Score up to 50% off sitewide through Dec. 2.
• Gir: Save up to 40% on a series of foolproof kitchen staples during the brand’s Black Friday Preview.
• Goldbelly: Send your loved ones their favorite dishes and sweet treats with Goldbelly. With code BELLYJOY20 orders over $50 will receive 20% off.
• Great Jones: Snag cutting boards, Dutch ovens and ceramic dishes for up to 50% off through Dec. 2.
• Hedley & Bennett: Stylish aprons, cookware and more are 20% off or up to 40% off if you spend up to $450 or more.
• HexClad: Premium kitchen essentials like griddles, cookware sets and sauté pans are up to $1,350.
• KitchenAid: Black Friday deals up to 30% are live on tons of the company’s signature appliances, including its beloved stand mixer, companion accessories and so much more.
• Material: During the brand’s Black Friday sale, you can take up to 40% off an assortment of kitchenware from the makers of what we deem to be beautiful products for the home cook.
• Our Place: The stylish cookware brand is offering up to 40% off its bestsellers, including the cast-iron Always Pan, Perfect Pot, Wonder Oven and Dream Cooker.
• Sur La Table: Small and large appliances alike are slashed up to 60% off during the kitchenware destination’s Black Friday sale.
• ThermoWorks: Save up to 50% off grilling essentials from ThermoWorks. The best-tested Thermapen One is a rare 30% off just in time for holiday cooking.
• Volcanica Coffee: From coffee gift bundles to individual bags of beans, tend to your need for caffeine with this 20% discount when using code CNN20OFF at Volcanica Coffee.
Black Friday luggage and travel deals
Save on travel essentials including suitcases, neck pillows, carry-ons and more
Any traveler needs a quality companion in the form of a rolling carry-on bag. The Away The Bigger Carry-On won the title of best hard-shell carry-on luggage in our testing because it offers the complete package.
Rikka has traveled to several countries with a Monos suitcase by her side. Now, ahead of the holidays, you can save on tons of our favorite hard-shell carry-ons and more.
Once Jacqueline took this on a weekend trip, she never looked back. The puffy bag stashes a couple outfits as well as work essentials like laptops with its designated protective pocket. All colors are on sale for up to 35% off.
Our editors love traveling with this Samsonite Freeform Spinner suitcase even more now that it’s marked down to one of its lowest prices ever.
Keep your pockets light during travel days with this slim and compact card case. It takes up minimal space and can be stored just about anywhere. It also makes a great stocking stuffer!
Gear up for Euro travel with luggage that looks the part. Roam Luggage has a slate of timeless luggage pieces. And now the brand has ushered in Black Friday savings of up to 30% off.
When you can't quite get the right angle to rest your head on long flights, the Trtl neck pillow can do the lifting for you. We appreciate its portability and 30% discount.
Of all the discounted kits at Dagne Dover, we prefer the diaper backpack and duffel bag combo because you can pack all you need and then some for a weekend away.
• Away: Our favorite Away suitcases are all 25% off. Durable, spacious and lightweight, Away luggage is ideal for everything from weekend getaways to long trips abroad.
• Calpak: Calpak’s Black Friday deals have come in handy for those of us gearing up for holiday travel over the next few weeks. Sleek laptop backpacks, the popular Terra Laptop Backpack and more are up to 60% off.
• Comrad: These stylish compression socks are editorapproved for travel and everyday wear, and right now the brand is offering up to 50% off. Our associate editor prefers Comrad over other brands and owns its fuzzy, ankle- and full-length compression socks.
• Dagne Dover: Kit your travels out with a series of bestseller bundles from Dagne Dover. We love its neoprene designs and travel bags with multifunctional pockets, which you can score at 30% off when mixing and matching styles.
• Delsey: Timeless luggage sets are up to half off, plus collaborations with Jeep and United Colors of Benetton are up to 50% off, and get an extra 10% off with code EXTRA10.
• July: July is taking a different approach to holiday deals with a rare bundle-and-save sale. Spending $300 earns you a 10% discount while stepping up to $500 in gear will save you 15%. A full 20% off can be had by decking out your whole family with luggage orders of $1,000 or more.
• Lo & Sons: Recycled leather carry-ons, compact crossbody bags and eco-friendly canvas totes are up to 70% off.
• Monos: With plenty of time to spare for any upcoming holiday travel, Black Friday deals just took flight at Monos, with up to 30% off with code EARLYBF arriving on the brand’s bestsellers. That includes the durable Expandable Carry-On, which protected valuables during Underscored testing.
• Roam: This Black Friday event is taking up to 30% off the brand’s stylish hard-shell suitcases in tons of different colors and sizes.
• Samsonite: Refresh your luggage ahead of holiday travel plans with this sitewide sale of up to 40% off and extra 10% off with code EXTRA10. You can save on some of our favorite Samsonite suitcases and much more.
• Travelpro: Black Friday is earlier than usual at Travelpro. Pilots and cabin crew love these bags for a reason, and now you can get up to half off its collection.
• Trtl: This creator of travel accessories, like the Trtl Travel Pillow, is giving you up to 40% off gear to help you endure long car rides and flights.
• Tumi: Luxury backpacks, hard-shell packing cases and more are 30% off for the holidays.
Black Friday outdoor gear and fitness deals
Save on bikes, coolers, winter apparel and more
Yeti members (it's free to sign up) can save 20% on its 24-ounce Roadie cooler in this vibrant and fittingly named King Crab color. It can hold 33 cans and keep them chilled through picnics or tailgates, and makes for an excellent gift.
This jacket will keep you cozy all winter long. We love its stripe motif lends that this packable jacket a vintage aesthetic. The lightweight, water-resistant material also comes in several fun colors combos.
Our senior deals editor loves that the RadExpand 5 can fold down into a more compact build for storing away when it isn't cruising around at its top speed of 20 mph.
The Venu 3S is one of Garmin's best smartwatches, offering a chicer, more stylish design compared to the brand's more rugged fitness trackers.
Cruise around town with this compact electric bike. It's over $450 off and goes up to 28 mph.
We’ve been impressed by other Cotopaxi backpacks, and the brand’s Batac bag is now under $50 in the company’s signature colorful design.
Our best camping lantern pick is on sale for $20 off. We were impressed with its light output during testing and its convenient half-beam mode.
Save 45% on this packable down vest from REI. It's warm with its 650-fill down shell, but it's also great at temperature regulation.
• Backcountry: During its Black Friday sale, stylish gear, apparel and stocking stuffers are up to half off.
• BioLite: Power essentials for off-grid and outdoor lifestyles are a whopping 40% off sitewide.
• Cotopaxi: Get 25% off fall and winter essentials from one of our favorite outerwear retailers.
• Dick’s Sporting Goods: Thousands upon thousands of products including fitness apparel, outerwear and outdoor gear is up to 50% off, featuring brands like The North Face, Owala and more.
• Funboy: Funboy is synonymous with summertime for many of us. But they also happen to make the coolest inflatable snow sleds. Try them out and save 25% on the brand’s site using code 25OFF.
• Garmin: Garmin’s holiday sale is live with deep discounts on its popular lineup of smartwatches and fitness trackers. Give the gift up New Years’ resolution assistance with up to 33% in savings.
• High Camp Flasks: Enjoy your favorite beverages anywhere with High Camp Flasks. Through Dec. 9 you can get up to 25% off your order.
• Larq: Invest in a smart water bottle from Larq and save up to 30% sitewide during its buy more, save more sale.
• Leatherman: Multitools for the outdoors, home, work and everyday life are up to 50% off. Plus, you’ll receive free shipping on orders $125 and up.
• Lectric: Save as much as $780 (or more!) during Lectric’s Black Friday e-bike sale, whether for fall joyriding, commuting or food delivery.
• Lifepro: Lifepro’s biggest sale of the year is on! Get up to half off vibration plates, recovery devices and other fitness essentials.
• Mod Bikes: Now through Dec. 1, you can score the best prices of the year on the company’s unique and retro e-bikes. That even includes the Sahara model with add-on sidecar.
• Mountain Warehouse: Get ready for snow with skiwear, winter coats, and warm fleeces. All Mountain Warehouse items are 50% off or more, making this the most opportune time to stock up on base layers and other cold weather essentials.
• Ocoopa: Keep your hands warm and toasty with some of our experts’ top-rated hand warmers. Snag one for an additional 10% off with code CNN08867. Don’t forget to take advantage of the on-page coupons!
• Outer: Weatherproof seating, dining tables and more are 30% off at Outer. We love its fire pits and for hosting outdoors.
• Rad Power Bikes: Rad Power makes some of our favorite e-bikes. Underscored’s senior deals editor swears by the brand. That’s why she’s excited that the company’s Black Friday sale went live, taking up to $700 off some of the best e-bikes around.
• REI: During REI’s Cyber Deals sale, you can take up to 50% off jackets, boots and more.
• Rocky Talkie: Through Dec. 5 backcountry radios are 20% off sitewide. Its popular 5W radio will be on sale for the first time ever!
• Rumpl: Frigid temps are no joke, especially when you spend a good deal of time outdoors. For the adventurous folks in your life, stock up on puffy, packable blankets they’ll use time after time during this holiday sale.
• Salomon: Cyber Week savings have arrived early on the best hiking boots for women and so many other pieces of Salomon footwear and apparel. That also includes trail running shoes, wind jackets and more, starting at 25% off.
• Solo Stove: Solo Stove makes our favorite smokeless fire pit, and now its entire site is up to 50% off until Dec. 3.
• Speedo: Dive into savings on your favorite swimwear with up to half off at Speedo.
• Uncharted Supply Co.: Save on some of our favorite bug out bags with this up to 50% off sale at Uncharted Supply Co..
• Upway: Save up to $2,000 on a collection of e-bikes. That includes top brands like Cannondale, Stromer, Trek and Rocky Mountain.
• Velotric: Save up to $600 on an assortment of e-bikes during this company’s Black Friday sale.
• Yeti: Yeti’s bright-orange King Crab collection is 20% off when you select the brand’s Rambler Mug, Carryall Tote and more.
Black Friday pet sales
Save on toys, treats and more
A favorite dog crate among Underscored editors, this pick from Diggs features a folding design that is made from rust-resistant materials.
Choose from three sizes for a custom pet portrait from Crown & Paw. The proof will take one to two days to make so you can see what it'll look like before shipping.
Our editors recently named this one of the best Hanukkah gifts for 2024. This walk kit has a hands-free leash, harness and poop bag carrier, all for under $100.
This highly giftable custom pet portrait is perfect for the dog mom or dad in your life. You can have up to four pets in your portrait, and you can purchase it with or without a high-quality frame.
Give your big dog a bed that they'll adore forever. This pick from Big Barker comes in Large, XL and Giant and is machine-washable.
A durable pet carrier is a must for the folks who take their smaller dogs away with them. We love this stylish pick from Wild One, and it's under $100.
If you have a hyper pup who needs some mental stimulation, this interactive toy from Fable Pets will do the trick. It'll feed and exercise them at the same time. Enter code BLACKFRIDAY25 to shop the deal.
Outfit your furry companion in an editor-approved outfit for less. From dog onesies to puffer coats and carriers, you’ll find plenty of functional and fashionable items for less.
• Approved by Fritz: With code CNN25, you can unlock 25% off the collection, including an editor-favorite color-blocked leash.
• Badlands Ranch: Superfood Complete is premium protein-packed food for your canine friends. New customers can save up to 50% on their orders.
• Big Barker: Select orthopedic dog beds for your large canine are more than 30% off.
• Chewy: In this Black Friday sale, take up to 50% off assorted pet categories, plus special one-day-only deals.
• Crown & Paw: This retailer makes some of the coolest personalized pet gifts around. Shop its bestselling pet portraits and other pet replicas and save 30% at checkout.
• Diggs: Diggs is clearing out a collection of its Underscored-favorite dog accessories. That includes its signature crates as well as harness sets, leashes and so much more. Everything is up to 25% off with code BF24.
• Fable Pets: Save 25% on aesthetically pleasing crates, dog toys and more with code BLACKFRIDAY25.
• Fi: Use code BLACKFIDAY to get up to $70 off Fi’s selection of smart dog collars.
• Gooby: One of our editors’ dogs has worn a Gooby harness for the past 14 years. They’re breathable, easy to clean and super durable. Try it for yourself for 20% off at Gooby.
• Litter-Robot: These sleek machines take care of kitty litter so you don’t have to deal with the hassle or mess. Our tester called its airtight odor control a “game changer.” Select bundles are now up to $100 off for a limited time.
• Little Beast: Kitschy dog sweaters, parkas, carriers and more are 20% off.
• Maev: Spoil your dog with raw food, supplement bars, bone broth toppers and more at Maev. Stock up on favorites for your fur baby and use code RUN25 for 25% off sitewide.
• Petco: Petco has launched a new holiday shop to get your furry friends in on the Black Friday deals. Enjoy 20% off sitewide with code BLACKFRIDAY 20.
• West & Willow: Take 25% off the entire site until Nov. 29.
• Wild One: Hands-free leashes, harnesses and more are up to 40% off during the brand’s Black Friday sale.
When is Black Friday?
This year, Black Friday lands on Nov. 29, which continues its tradition of falling on the Friday right after Thanksgiving.
When do Black Friday deals start?
In recent years, Black Friday has morphed from a single day of savings into a weeklong event. It used to be that deals would go live at midnight on Friday, but now there’s a build-up of price cuts and sales. For 2024, discounts will start going live on Nov. 22 during what has become known as Cyber Week.
Some retailers will be starting the savings even earlier. In years past, retailers have opted to offer early flash sales at the very beginning of November to give shoppers a taste of what is to come at the end of the month. There are also events like October Prime Day and Target Circle Week that take an even earlier approach to helping you check off holiday gift lists.
Which retailers participate in Black Friday?
All the biggest retailers will be getting in on the action for Black Friday. That includes big-name storefronts like Amazon, Best Buy, Target and Walmart, as well as individual brands and retailers like Apple, Lululemon, Sephora and more.
What kinds of deals can we expect to see?
Nearly every retailer you can imagine will join in on the Black Friday season, and each category should see sizable discounts. The shopping holiday is a great chance to knock presents off your list, whether hunting for home goods, the latest tech, appliances, clothing or just stocking up on household essentials.
Expect price cuts on the latest Apple gear including AirPods, Apple Watches, iPads and MacBooks. Some of our favorite appliances and gear for around the house will be getting in on the savings as well. That means Black Friday will be the perfect time to save on a new Ninja appliance, Dyson vacuum and other essentials.
Who has the best Black Friday deals?
The best Black Friday deals aren’t going to be found at just one retailer. We’ve been covering the whole holiday shopping season for over a decade combined, and each year the competition between stores has only heated up. Amazon may undercut Best Buy on a certain product, while Walmart steps in and price matches an all-time low discount from Target. That means you’ll have to shop around to get the best price.
Or you could leave it to us at CNN Underscored. We research to find all the season’s best deals for you, so you can cut right to the chase and save. Each team member, including Underscored’s deals editor Jacqueline Saguin and associate deals editor, Elena Matarazzo, is dialed into a specific beat to help surface the best of the best deals. That ramps up even more throughout the holidays as the rest of the Underscored team taps in to help track down discounts.
Is Cyber Monday better than Black Friday?
No. Lately, the difference between Black Friday and Cyber Monday has become less noticeable. It used to be that Black Friday would encourage shoppers to head to brick-and-mortar locations to score doorbuster deals, while Cyber Monday would ramp up the digital offers. But that hasn’t been the case lately, and that means many of the same deals from Black Friday will last through Cyber Monday.
Tons of offers will be popping up at different points throughout Cyber Week. So, if you’re looking to shop the best discounts online, you’ll have to tune in on Black Friday, not just Cyber Monday.
Why trust CNN Underscored
Quite simply, our goal is to save you money. As senior deals editor, Rikka Altland has been doing that very thing for nearly a decade, and that kind of experience extends to the rest of our deals team. Being an advocate for buyers to make sure we’re only recommending the best prices on the best products is what we’re all about.