Whether she’s on the runway, on the street or gracing the latest cover of Vogue, Hailey Rhode Baldwin Bieber’s legion of global fans can’t get enough of her glamorous lifestyle, trendsetting style and dewy, glowing skin.
Luckily for us, the brand founder and model loves sharing her fashion faves, skin care routine and makeup looks on her social media platforms. “I’ve always been obsessed with skin care,” Bieber says. “I grew up listening to my mom and grandma’s skin care advice, and in my modeling career, I’ve been exposed to so many products and worked with the best estheticians and makeup artists in the world.”
Founding Rhode as a skin care “closet,” Bieber shares that an edited collection of great science-backed skin care is all we need. “I wanted to make products that work together in a small routine or are easily integrated into an existing one,” she says.
Ahead, Bieber shares seven of her everyday essentials with us.
“I like to keep my skin care routine to a handful of top-quality essentials, which was the inspiration behind creating Rhode,” Bieber says. In her brand’s signature kit are just four curated essentials: the Peptide Glazing Fluid, which Bieber describes as “the key to a dewy sheen”; the Barrier Restore Cream; the Glazing Milk essence; and the nourishing, unscented Peptide Lip Treatment. “At all times, you can find one in my purse, one on my nightstand and one in my car,” she says of the lip product. The brand also recently launched the currently sold-out Peptide Lip Tint in Jelly Bean in honor of its founder’s birthday.
Bieber “loves anything cozy,” which is why a blanket from Barefoot Dreams ranks high on her must-have list. “This blanket is the best and feels like a piece of home when I’m on the go,” she says. Crafted from an innovative CozyChic fabric, the blankets come in a variety of prints and textures. We love the look of this one, which is pill resistant and has ribbed detailing.
“I have a major sweet tooth, so when I find myself getting that craving, I try to have SmartSweets on me so I feel less guilty,” Bieber says. The plant-based candy brand, which has 92% less sugar than traditional sweets, contains no added artificial sweeteners. If you’re new to SmartSweets, try this variety pack, which includes bags of the brand’s Sweet Fish, Peach Rings, Sour Blast Buddies and Sourmelon Bites.
As a skin care enthusiast, Bieber swears by these claw clips from Emi Jay, which help keep her hair out of her face. “Not only are they super cute, they are incredibly functional,” she says. Suitable for a variety of hair types, these clips come in a multitude of colors and prints.
“I’ve really been into focusing on the health of my hair, and this brush is great,” Bieber says. “It detangles but is still gentle and feels nice on the scalp!” Made from durable birch, Bieber’s go-to brush is a secret detangling weapon that treats your scalp to a little massage. And if it’s volume you’re after, it works like a charm for backcombing curls or adding bounce and texture.
“I cannot get enough of our Glazing Milk,” Bieber says of the lightweight, sold-out-at-launch essence. “I use this religiously morning and night post-cleanse and before [the] other products in my routine. It’s a treatment all on its own!” Infused with clinically proven ingredients, this product renews the skin’s delicate moisture barrier and enhances the benefits of any skin care products applied afterward. “The milky texture feels so refreshing and light on the skin,” she adds.
As an in-demand model, Bieber considers these organic plant-based supplements “a lifesaver.” Providing immediate relief from bloating, these capsules aid with digestion and enhance gut health, thanks to their formula. “They’re perfect after a big meal or before a photo shoot,” she says.