2:34 p.m. ET, November 28, 2020
How small businesses across the US have kept themselves afloat during the pandemic
From CNN's Adrienne Vogt
While small business owners have faced tremendous hurdles over the past year due to the coronavirus pandemic, many hope to see a rise in sales thanks to Small Business Saturday.
Ali Rose VanOverbeke, owner and founder of Genusee Eyewear, said she was “terrified” when the pandemic first hit.
“I honestly was not sure we were going to make it,” she told CNN.
VanOverbeke left a fashion career in New York City to start her business in Flint, Michigan, making eyeglasses from recycled water bottles in response to the city’s
water crisis.
“We’ve been really lucky that we've been staying afloat throughout this, as well as being able to grow and be able to create jobs here in the community for our employees,” she said.
Michael Salvatore, owner of Heritage Bicycle and Coffee in Chicago, says his company has had to innovate and adapt during the pandemic.
“I feel like everyone has to pivot in order to make this work, whether it's personally or for business,” Salvatore said.
He said they started an initiative for customers to purchase coffee and pastries for frontline workers, which he’d then deliver.
“That would keep our employees employed and fed and paid and … it made a difference. Our customers have been very generous,” he said.
VanOverbeke said she’s also had to think outside the box for her business as well.
“When the pandemic hit, it was a signal for us to really double down on our e-commerce. So we've been fully focused on our website and launching things like virtual try-on,” she said, adding that they’re also producing fog-free glasses.
Brandon Neisler, owner of Lovin Florist in Lawrenceville, Georgia, bought his business in February. He told CNN that he’s experienced “a lot of sleepless nights” since the beginning of the pandemic.
“It was a lot to take on — emotionally, mentally, everything. But fortunately, we're able to make it through,” he said.
Holiday sales will be “vital” for small businesses like his, he added.