12:02 p.m. ET, April 11, 2024
Simpson was "not just admired, but beloved" as a household name, says sportscaster Bob Costas
From CNN's Alaa Elassar
O.J. Simpson looks on from the sideline during a Buffalo Bills football game in 1975.
George Gojkovich/Getty Images
Veteran sportscaster Bob Costas, who became friends with O.J. Simpson after they worked together broadcasting on NBC, said Simpson was not only a Hall of Fame-quality player, but embodied "a quality that's difficult to define; statistics alone don't capture it."
"He was not just admired, but beloved," Costas told CNN. "He was, if not the first, he was the first to do it in a big way, an African American who broke through."
Although he was known as an accomplished athlete and "one of the handful of greatest running backs in the history of college football and then the NFL," Simpson also became a household name for his appearance in movies and a variety of commercials, including a famous 1978 Hertz car rental commercial showing Simpson running through an airport.
"Everything about him, people feel it, more or less," Costas said.
Sports analyst Christine Brennan called Simpson an "American icon" who transcended sports.
“What we see now with athletes today, be it Caitlin Clark recently, of course Tom Brady, Serena Williams, LeBron (James), I could go on and on, the first-name basis that we’re on with these athletes, the fact that we absolutely expect to see them on commercials,” Brennan told CNN. “This, to me, really started with O.J. and the Hertz commercials."
Even people who didn't watch sports or knew him as an athlete recognized who Simpson was, she added.
“I knew him as an athlete, but I also knew him as a pitch man, and that crossover appeal into every living room, so even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was," Brennan said.
“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again," she added.