CNN
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She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life blurred for Margot Robbie during the whirlwind international press tour for the Greta Gerwig-directed movie.
On July 12, Robbie attended the film’s London premiere in her most extravagant look — a custom Vivienne Westwood gown modelled after Mattel’s ‘Enchanted Evening’ Barbie released in 1960. Before that, at the world premiere in Los Angeles, she recreated the ‘60s ‘Solo in the Spotlight’ doll with a black glittering Schiaparelli number and flamboyant tulle hem.
Mattel; Mike Marsland/WireImage/Getty Images
Margot Robbie attended the "Barbie" London premiere in a custom Vivienne Westwood look inspired by the 1960 doll "Enchanted Evening" Barbie.
Robbie and her stylist, Andrew Mukamal, fully committed to delivering some of Barbie’s iconic looks, which Mukamal shared on Instagram. In one image, Robbie posed in a black-and-white striped summery Herve Leger dress that resembled the original Barbie’s beach romper in 1959. In another, she stepped out at the Seoul premiere in two different hot-pink ensembles made famous with 1985’s ‘Day to Night’ Barbie: a knee-length suit and glittery tulle gown, updated by Versace.
Robbie’s commitment to staying in sartorial character on the red carpet has been dubbed ‘method dressing,’ following in the recent footsteps of the spidery details Zendaya donned while promoting “Spiderman: No Way Home,” Jenna Ortega’s gothic glamour for “Wednesday” and Halle Bailey’s, well, mermaid gowns for “The Little Mermaid.”
It’s a fashion tactic that appeared to have particularly struck a chord with “Barbie,” as excitement mounted for the summer blockbuster. (Warner Bros. Pictures, which is distributing the film, is also owned by CNN’s parent company Warner Bros. Discovery.) Images of her outfits went viral thanks to their nostalgia factor, while Mukamal was praised for his creative and flattering takes.
See highlights from Robbie’s wardrobe below.
Stuart C. Wilson/Getty Images
Margot Robbie's last press tour look in London was a matching Vivienne Westwood floral embroidered skirt suit.
Mattel; Ian West/AP
Robbie's second look for the London event was a nod to the scarlet swimsuit from the "Brunette Bubble Cut" Barbie released in 1962.
Axelle/Bauer-Griffin/FilmMagic/Getty Images
Robbie wore Schiaparelli couture to update the "Solo in the Spotlight" Barbie from 1960 at the film's Los Angeles premiere on July 9.
Mattel; Hector Vivas/Getty Images
Robbie channeled the record-selling "Totally Hair Barbie" from 1992 in Mexico City on July 7.
Mattel; Chung Sung-Jun/Getty Images
Robbie changed into the hot-pink 'night' look as well.
Hector Vivas/Getty Images
Gosling and Robbie, wearing Balmain, posed during a pink carpet press event on July 6 in Naucalpan de Juarez, Mexico. Robbie's look is inspired by the 1992 "Earring Magic" Barbie, and matches the doll's sculpted bodice, chunky belt and earrings perfectly. (She is, however, missing the highly-teased high ponytail.)
Han Myung-Gu/WireImage/Getty Images
Robbie in Moschino at a press conference in Seoul. Under then-creative director Jeremy Scott, the Italian label's Spring-Summer 2015 collection was inspired by Barbie.
Richard Milnes/Shutterstock
In Sydney, Robbie wore a shimmering Versace mini dress.
Jon Kopaloff/Getty Images
Ryan Gosling and Robbie at a press event in Los Angeles, where Robbie wore Valentino.
Mattel; Jon Kopaloff/Getty Images
Robbie's polkadot Valentino dress was a nod to the 'Pink and Fabulous' Barbie doll from 2015.
James Gourley/Getty Images
Robbie in Versace at a "Barbie" fan event on July 1.
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Gosling and Robbie's outfits at CinemaCon in April hinted at what was to come on the official press tour.