Hong Kong CNN  — 

In 2008, Shepard Fairey’s “Hope” – the now iconic blue red poster depicting then presidential candidate Barack Obama – went viral, becoming the defining image of his campaign.

“The poster changed graphic design history,” says Carol A. Wells, the founder and executive director of the Center for the Study of Political Graphics, who points to the many ways the image’s styling has been replicated around the world.

Artist: Shepard Fairey / Photographer: Ridwan Adhami / via amplifier foundation
In January 2017, artist Shepard Fairey released a set of three politically charged posters titled "We the People." The posters feature a Muslim woman, a Latina woman and an African-American woman.
Artist: Shepard Fairey / Photographer: Arlene Mejorado / via amplifier foundation
At the time, Fairey said he chose to portray these three groups because he felt they had been "criticized by Trump and maybe were going to be most, if not necessarily vulnerable in a literal sense, most feeling that their needs would be neglected in a Trump administration."
Artist: Shepard Fairey / Photographer: Delphine Diallo / via amplifier foundation
Fairey said he created the images in order to "make sure people remember that 'we the people' means everyone." The free to download posters were released online in partnership with the Amplifier Foundation.
Art Courtesy Shepard Fairey / ObeyGiant.com
Shepard Fairey's image of Donald Trump, created in 2016, is inspired by George Orwell's 1984. "The idea (is) of an all powerful Big Brother that is more or less dictating how people are living their lives because they are fearful and they feel watched all the time," explained Fairey in an interview with CNN in November 2016.
Courtesy of the Center for the Study of Political Graphics
His depiction of Barack Obama has become synonymous with the 2008 presidential election.
Art Courtesy Shepard Fairey / ObeyGiant.com
Fairey made art of Bernie Sanders in 2016. "I think art affects people emotionally, and if it affects them emotionally, then they want to find an intellectual rationale for how they were affected emotionally," said the 46-year-old artist. "So, I think that can create a conversation that wouldn't happen otherwise, and create breakthroughs that wouldn't happen otherwise."
courtesy shepard fairey via HOCA
"Public art is very important to me because it interacts with people and where they live," Fairey told CNN when he was in Hong Kong in 2016 producing public works with the HOCA Foundation.
courtesy shepard fairey via HOCA
This image by Fairey appeared on Hong Kong streets to coincide with a large exhibition of his works.
Art Courtesy Shepard Fairey / ObeyGiant.com
"I think it's very important for people to be outspoken about their beliefs towards justice," Fairey said.
Art Courtesy Shepard Fairey / ObeyGiant.com
"What I try to do with my art is use a visual to encourage someone to engage in a deeper conversation, rather than what most propaganda does, which is to say, this is how you think and this is the end of the conversation," Fairey told CNN.
Art Courtesy Shepard Fairey / ObeyGiant.com
Besides politics, Fairey's work also centers on themes of social justice, the environment and climate change.
Andrew Burton/Getty Images North America/Getty Images
A mural in the Lower East Side neighborhood of New York by Shepard Fairey.
Art Courtesy Shepard Fairey / ObeyGiant.com
This is one of Fairey's earliest works. "My Obey campaign was about putting things on the street that you normally wouldn't encounter," Fairey told CNN. "Something that's an alternative to advertising or government signage."

“Many believe this poster inspired enough voters to give Obama the edge that he needed to win.”

Two election cycles later, Fairey’s Orwellian take on Donald Trump – open-mouthed and poised to rattle off conspiracy, insult, attack – sits in stark contrast to “Hope”.

“Trump is dangerous,” Fairey tells CNN.

“He’s a demagogue who’s a bigot and is sexist. He really has no respect for a lot of different people, no experience in politics, and is pursuing the presidency out of his own ego rather than a desire to create the greatest good for the greatest number of people.”

As for Hillary Clinton, the 46-year-old artist says she’s hard to “pin down graphically”, and hasn’t “found her inspiring enough” to illustrate.

STAN HONDA/AFP/Getty Images
Shepard Fairey's image of Barack Obama went viral in 2008

“I haven’t always agreed with her. I was really disappointed in her support of the Iraq war. But I think she’s been on the right side of issues that I care about and we’re faced with a choice I think is a very, very clear choice.”

“I think Hillary Clinton is much better for the United States than Donald Trump.”

‘Visual Disobedience’

Fairey spoke to CNN in Hong Kong, where the artist has created three murals in the city and opened “Visual Disobedience”, an exhibition of 300 of his works that will be on show throughout November.

The show, presented by the Hong Kong Contemporary Art (HOCA) Foundation, is a survey of Fairey’s career in stencils, rubyliths, prints, canvases and sculpture and centers on the theme of power and responsibility.

Included in the exhibition are some of the artist’s early works, like Fairey’s first print made on paper – a combination of a Jimi Hendrix album cover and the artist’s famous Andre the Giant image – that HOCA curator Lauren Every-Wortman says help to define his legacy.

courtesy shepard fairey via HOCA
Fairey created public murals in Hong Kong alongside the "Visual Disobedience" show

A 2016 canvas portrait of Fairey’s “Andre the Giant Has a Posse” sticker – which grew out of a street art campaign in 1989 and went on to become part of Obey Giant – also features.

“It has the layering and technique that he’s developed over the years but with the original image that brought him to notoriety,” explains Every-Wortman.

The artist’s guiding principle to “question authority” feels particularly relevant to Hong Kong’s tense political climate, where many residents, particularly the young, hold aspirations for a future independent of China.

Every-Wortman says the show wasn’t created to specifically comment on Hong Kong politics, but the universality of Fairey’s message crosses borders.

“I think the beauty of Shepard’s work is the political frustrations he tackles are ones that can affect any country and society,” she says. “What he criticizes in American politics can be equally applied to Chinese politics.”

Early influences

For Fairey, good political art is a conversation starter, and he points to Andy Warhol’s portrait of Nixon and Robbie Conal’s work of Ronald Reagan, as strong examples.

“I think now everyone knows Nixon wasn’t trustworthy, but this image that Warhol made caught him looking like he couldn’t be trusted. And then beneath it said Vote McGovern. It’s kind of a bit of irreverent art, and one of the earliest examples of a very high profile artist, doing something political.”

Robbie Conal
CONTRA DICTION (Ronald Reagan) by Robbie Conal

Fairey credits Conal’s 1988 depiction of Reagan during Iran-Contra as a big influence to his career.

“I was a senior in high school at the time. It said contra above (the image of Reagan) and diction below. I thought it has got a sense of humor, it’s saying something politically and the portrait of Reagan is a great painting, though it’s unflattering.”

“This encapsulates everything I care about. I was to try to make art that works in the same way.”

For more of Shepard Fairey’s works, visit his website.