CR Fashion Book
Rihanna stars on the cover of CR Fashion Book's latest issue interpreting a modern Marie Antoinette.
CR Fashion Book
The shoot was styled by Carine Roitfeld and photographed by Terry Richardson
CR Fashion Book
An exclusive image from inside the CR Fashion book shoot with Rihanna.
CR Fashion Book
Model Lara Stone also features in the latest issue, photographed by Sebastian Faena.

Editor’s Note: This September Carine Roitfeld celebrates the launch of issue 9 of CR Fashion Book with a contributing editorship for CNN Style. See more here.

Story highlights

Rihanna channels Marie Antoinette on the September cover of CR Fashion Book

Editor Carine Roitfeld gave CNN Style an exclusive preview of the shoot

CNN  — 

Wearing a pink corset with long sleeves embellished with pink bows and French lace, a simple red ribbon choker around her neck and her face partly obscured by cigar smoke, Rihanna looks straight at Terry Richardson’s lens, oozing the provocative allure of a modern day Marie Antoinette for CR Fashion Book’s ninth issue, themed around the doomed French queen.

Recalling the photo shoot, CR editor in chief and founder Carine Roitfeld says she and Richardson traveled to London to photograph Rihanna the day after the pop star had performed in Manchester.

“She’s so funny to work with, we had a lot of fun,” Roitfeld says, adding that Rihanna fully embraced the concept, loving the idea that the French queen had been, like herself, a trend setter unafraid to take fashion risks.

“Marie Antoinette was possibly the first trendsetter. She launched fashion trends – maybe sometimes ridiculous ones, like a boat on your hair – before she became, finally, the first fashion victim too, no?” remarks Roitfeld.

CR Fashion Book
An exclusive image from Rihanna's shoot in the latest issue of CR Fashion Book.

Reinventing an icon

Styled by Roitfeld, Rihanna channels a libertine Marie Antoinette on one cover, provocatively grasping one breast while wearing a pink Dior jacket complemented by the brand’s latest fine jewelry collection, which was inspired by the décor of the Palace of Versailles. (Rihanna is one of the official faces of Dior.)

On the other, she’s dressed in an alluring outfit by Dilara Findikoglu.

“Rihanna was very, very happy to wear a very young, almost unknown designer on one of the covers, because she’s been very supportive of emerging designers” says Roitfeld.

Roitfeld explains the 384-page edition of CR Fashion Book was not conceived as a retrospective of the late queen’s life, but as a contemporary interpretation of “if Marie Antoinette was here today,” with all the frivolity, drama and excess.

She imagined Marie Antoinette going to Studio 54 (an unrecognizable Joan Small covered in glitter makeup, shot by Mario Sorrenti); as a young African queen (Willow Smith with face tattoos, photographed by Bruce Weber); and a rock ‘n’ roll version (Sasha Pivovarova, shot by Rory van Millingen and Brigitte Niedermair).

“I think it’s a very funny issue and it’s my favorite,” Roitfeld muses.

CR Fashion Book
Lara Stone by Sebastian Faena, CR Fashion Book Issue 9

Meanwhile, the accompanying men’s issue looks at the social dynamics in male-female relationships, and is dedicated to Roitfeld’s lifelong partner, Christian Restoin.

“He doesn’t know it yet. It’s going to be a complete surprise when he sees his picture inside. Maybe he’s going to be furious, I don’t know,” she says, sounding mildly concerned by the prospect.

“He has always been the one who gave me the best ideas when I was working at French Vogue. He’s been a very supportive person, and this is my thank you to him for helping me so much. People tell me I have good taste, but he has better taste than me!”

CR Fashion Book
The new issue of CR Fashion Book features Rihanna on the cover shot by Terry Richardson.
CR Fashion Book
Carine Roitfeld and Terry Richardson reimagined Rihanna as a modern-day Marie Antoinette. Roitfeld explained the theme: "The magazine is crafted around key elements of her [Marie Antoinette's] life -- her exuberant sense of fashion, her elaborate hairdos, her intense sexuality -- almost like a modern biography through fashion imagery. And on the cover is Rihanna, who shares with Marie Antoinette an air of royalty that I, and the world it seems, find intoxicating."
English model Kate Upton was shot by Bruce Weber for the very first issue of CR Fashion Book, which Roitfeld described as her "laboratory of dreams".
The cover shoot by Bruce Weber was meant to emulate a modern nursery rhyme.
For the second issue Carine Roitfeld explored her passion for the art of movement.
Ballet star Sergei Polunin was photographed by director Gus van Sant to cover the second issue.
The third issue of CR Fashion Book saw Kim Kardashian on the cover, shot by Karl Lagerfeld and art directed by Riccardo Tisci.
The reverse cover featured a story shot by Bruce Weber, starring model Emily Ratajkowski.
CR Fashion Book
Roitfeld explored one of her favorite subjects in the fourth issue, featuring Lindsay Wixson as E.T. by Sebastian Faena and Gigi Hadid shot by Bruce Weber.
Photographed by Pierre Debusschere, Beyonce was the cover star for the fifth issue, with guest creative direction by Riccardo Tisci.
CR Fashion Book
This issues celebrated Carine Roitfeld's personal view on beauty: "individual, extreme, unique, and never merely pretty."
The multiple covers, featuring young model talent, were photographed by Karl Lagerfeld and Anthony Maule.
CR Fashion Book
In September 2015, Carine Roitfeld explored the theme of classicism and eccentricity in contemporary culture. Lady Gaga was photographed by Bruce Weber for the covers, in the singer's first entirely un-retouched story.
CR Fashion Book
The biggest ever issue of CR Fashion Book, featured three separate volumes for over 500 pages of content. Gigi Hadid featured as one of the main covers, shot by Sebastian Faena.
CR Fashion Book
Staz Lindes photographed by Bjorn Looss.