Pura

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there.

Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the scents we enjoy. Basic air fresheners also give us no control over the intensity, leaving us either disappointed by the lack of scent or overwhelmed by it.

Thankfully, Pura has created innovative smart fragrance diffusers to give us personalized, premium scent experiences for our homes, cars and workspaces.

Premium fragrance from top perfumers

Pura works directly with top fragrance houses and partners with over 40 popular brands to bring you premium scents that are always free from chemicals, additives and toxins. Examples of its partnerships include Capri Blue, Anthropologie, NEST New York, Studio McGee, Kenneth Cole and Disney.

Scent examples include Volcano by Capri Blue, Orange Blossom Neroli by Apotheke, Santal Vanilla by Studio McGee, Bamboo by NEST New York, and Egyptian Sandalwood by The Met. Their Fragrance Marketplace boasts over 200 premium fragrances—scents made for every space.

Pura’s minimal, aesthetically pleasing diffusers gently disperse the fragrances you love at your desired level and frequency. Simply connect to the Pura app to easily control fragrance intensity, switch between scents, set schedules, timers and more. Controls are also located on all Pura diffusers, so no need to find your phone if it’s not on hand!

Pura fragrances are safe for children and pets, and always follow strict International Fragrance Association (IFRA) standards.

No matter what kind of scents you choose — citrus, fruity, fresh, amber, woody or floral — they’re always eco-friendly and made with top-quality ingredients in a socially responsible way. For info about Pura’s high standards, check out the Pura Promise.

If you’re ready for the best scenting experience possible for your home and car, check out these brand new products from Pura. (They also make excellent holiday gifts.)

This new smart home diffuser is designed for large spaces, open-concept homes and areas with vaulted ceilings. The Pura Plus™ (available in Black and White) will quickly and completely fill your space with your favorite premium fragrances.

Advantages of the Pura Plus™

  • Long-lasting scent: Two fragrance vials last for up to six weeks when diffusing for six to eight hours daily.
  • Consistent diffusion: Adaptive diffusion technology reads the room’s temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
  • Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus™ disperses scent across large and open-concept spaces in the quickest and most efficient way possible
  • Easy controls: Control your Pura Plus™ through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

Shop the Fragrance Marketplace here.

This compact, cordless diffuser is a stylish addition to your vehicle that’s designed to scent your drive. Crank up your music and cruise the open road while surrounded by your favorite scents like Pura’s Teak & Leather and Linens & Surf, NEST New York’s Pumpkin Chai and Grapefruit, or Archipelago’s Eucalyptus. 


Benefits of the new Pura Car Pro™

  • Long lasting scent: One cartridge lasts up to four weeks when diffusing at about one hour per day.
  • Convenience: No need to waste premium scents when you’re not driving. Your diffuser’s accelerometer detects motion, so it automatically turns on when you go and stops when you stop—helping you save fragrance while keeping you hands-free.
  • Easy charging: Quickly recharge your diffuser in your car or at home with any USB-C cable (included).

Shop the Car Marketplace here.

For Pura, their motto “Life is better when it smells good,” rings true across its entire offering of premium, clean fragrances for your home and car. Browse the full range of scents and diffusers here. Save 20% by subscribing to your favorites, plus get extra rewards and perks. There are no fees, risks or commitments and you can cancel anytime.