Brett Ferdock/CNN Underscored

Want more deals? Visit CNN Underscored’s Guide to Cyber Monday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.

For many, Cyber Monday conjures an images of major retailers slashing prices on big ticket items like TVs and laptops. While there is certainly no shortage of those deals happening, there are lots of opportunities to shop your favorite small and local businesses right now — and save money while you’re at it.

Find deals on products our editors rave about, from waffle-knit towels to concentrated coffee, silk pajamas to pet carriers, cashmere sweaters to olive oil and much, much more. Check off your holiday shopping too: You’ll find the perfect unique gift for anyone on your list (and grab something for yourself while you’re at it).

The hardest part? Knowing where to start. That’s why we’ve curated this list of our favorite places to shop this Cyber Monday so you can save money while supporting the brands you love.

Exclusive small business deals for Underscored readers

Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.

Jiggy: Need an all-ages activity to play with the family? Grab a puzzle (or a few) right now. Our readers can score an additional 20% off with code CNN20.

Pluto Pillow: Each bespoke Pluto pillow is crafted to your preferences and stats — and our readers can score an additional 10% off our favorite pillow with code CNN10.

Yana Sleep: Invest in your sleep with the Underscored-approved Yana body pillow. Right now our readers can score 40% off sitewide, the brand’s best-ever offer, using code CNNYANA40.

Food and kitchen deals

Material Kitchen

Atlas Coffee Club: Your first subscription bag of specialty, single-origin coffee is free with code FREECOFFEE. (P.S. Tea lovers can score their first box free and up to $55 off gifts with code FREETEA at Atlas Tea Club.)

Beast Health: Streamline your routines with a powerful, compact personal blender that handles everything from smoothies to soups to sauces and more. You’ll get 15% off your order through Nov. 29.

Bokksu: Underscored editors love these curated boxes of Japanese snacks, and right now you’ll get a free $40 gift card with a six-month subscription or an $80 gift card with a 12-month subscription.

Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Get up to 30% off, thanks to tiered offers, now through Nov. 28.

Fellow: Coffee lovers ought to invest in quality gear, and right now Fellow is offering up to 20% off sitewide, so browse items like our favorite coffee scale, the new Opus Conical Burr Grinder and more.

Fly By Jing: Fly By Jing’s beloved sauces, dumplings, spice mixes and more can majorly amp up your home cooking with a delicious Sichuan edge. Select products are 50% off, and our readers can take 40% off the Tis the Season(ing) Box with code CNN40; 25% off the Triple Threat with code CNN25 and 25% off the Build Your Own 2-Pack with code CNNFBJ25.

Ghia: Through Nov. 27, take up to 50% off nonalcoholic aperitifs to enjoy over the holidays.

GIR: Functional, beautiful kitchen tools are 30% off sitewide.

Great Jones: Shop gorgeous cookware and bakeware at up to 50% through Nov. 27, including deals on the bestselling Hot Dish, Dutch Baby, Sweetie Pie and more.

Hedley & Bennett: Cookware, aprons and linens for stylish home chefs are up to 35% off depending on how much you spend.

Material: Material offers gorgeous and high-quality kitchen essentials, and right now you can shop the lowest prices of the year on bestselling knife sets and copper-core pans.

Made In: Get up to 30% off chef-quality cookware, bakeware, tableware, and knives, now through Dec. 3.

Omsom: Shop delicious flavors from a variety of Asian cuisines and get 20% off with code GIFTBETTER.

Partners Coffee: The Brooklyn-based roastery is offering 25% off all coffee and tea sitewide.

Sprezz: Gorgeous glassware in Sprezz’s Romantic and Whimsical collections are 25% off right now.

ThermoWorks: Save 35% on our favorite digital thermometer as well as other trusty grilling accessories during this sale.

Truff: Underscored-approved Truff condiments upgrade home cooking with unique and tasty flavors, and right now you can score 30% off sitewide.

Umamicart: Get your favorite Asian grocery items delivered and take 20% off snacks, 25% off holiday gift sets and 30% off bundles of $80 or more.

W&P: Beautiful, sustainable food storage is 25% off sitewide through Nov. 27.

Candles and fragrance deals


Aera: Infuse your home with fragrance for any mood or season with Aera diffusers, all 40% off right now.

Anecdote Candles: Take 25% off individual candles and save even more on seasonal bundles perfect for gifting.

Apotheke: Take 30% off candles sitewide from this Brooklyn-based brand.

Boy Smells: Take 30% off almost the entire candle and fragrance collections, including the bestselling Hinoki Fantôme.

Canopy: Humidifiers, aromas and more are up to 50% off at Canopy right now.

DedCool: From linen sprays to detergent to candles, DedCool’s unmistakable fragrances are 30% off sitewide.

D.S. & Durga: Depending on how much you spend, you’ll score free gifts with your order, so splurge and score the I Don’t Know What perfume and a Big Sur After Rain candle.

Homecourt: Sophisticated hand soaps and room fragrances are on sale during this sitewide promo.

Homesick Candles: Nostalgic candle lovers can save on the entire collection through Cyber Monday.

Hotel Lobby Candle: Channel a 5-star hotel in your home with these inspired scents. The holiday collection is 25% off right now.

Otherland: Save up to 30% on candles, including unique scents like Matchpoint and Velvet Persimmon.

​​P.F. Candle Co.: Candles, incense, soaps, lotions, diffusers and more are up to 40% off right now.

Snif: Get a rare 30% off these daring and delectable scents right now, including candles and fragrances like Sweet Ash and Instant Karma.

Yield: Candles, incense, glassware and more are 30% off sitewide.

Sleep deals


Buffy: Eco-friendly, Underscored-approved bedding is 25% off or more across Buffy’s entire storefront, so shop deals on our favorite down-alternative comforter and more as nights get chilly.

Coop: Coop makes one of our favorite adjustable pillows, so it’s no wonder we’re eyeing this sale of 20% off sitewide from the brand.

Cultiver: Cultiver makes some of our favorite bedroom essentials, including our favorite luxury linen sheets. Take 25% off sitewide today.

Ettitude: Breathable and silky soft, Ettitude’s bamboo sheets (and more!) are 30% off sitewide.

Hatch: This brand’s thoughtfully designed devices let you program a customized sleep and wake routine, with multiple elements to choose from: a reading light, sunrise alarm, bedtime stories, breathing exercises and more. Take up to $40 off today.

Loftie: Achieve more mindful mornings with 25% off Loftie’s editor-approved alarm clock and sunrise lamp.

Lunya: There’s no better way to infuse some luxury into your routine than by investing in Lunya’s buttery-soft pajamas, loungewear and more, now up to 70% off.

MagicLinen: Looking to upgrade your bedding? Get 25% off MagicLinen’s entire website — and 30% off bedding bundles — through Nov. 28.

Nodpod: Nodpod’s sleep masks are essentially weighted blankets for your eyes, and right now you’ll score 25% off sitewide with code BETTERSLEEP25.

Piglet in Bed: Achieve the cozy haven of your dreams with Piglet’s bedding and homewares — everything is 25% off right now.

Pluto Pillow: Each bespoke Pluto pillow is crafted to your preferences and stats — and our readers can score an additional 10% off our favorite pillow with code CNN10.

Sijo: Beloved by our editors, Sijo’s meticulously crafted sheets, pillows, and comforters prioritize cooling, comfort and sustainability. Get everything 25% off during the brand’s biggest sale ever.

Yana Sleep: Invest in your sleep with the Underscored-approved Yana body pillow. Right now our readers can score 40% off sitewide, the brand’s best-ever offer, using code CNNYANA40.

Home decor deals

Open Spaces

Areaware: Use code VERYMERRY25 for 25% off everything from home decor to kids’ toys to desk organizers and more.

Cold Picnic: Save 20% on wallpaper, rugs and upholstery sitewide. Our editors are huge fans of the brand, and deals are rare.

Character: Take 20% off tool kits and supplies right now.

Dorai: Dorai is offering up to 40% off sitewide so you can save on sleek home products like stone bath mats, soap rests, coasters and more, now through Nov. 30.

Dusen Dusen: Liven up your home with delightfully whimsical homewares. Everything from duvets to bathrobes to umbrellas to oven mitts is 25% off at this Brooklyn-based shop.

Etsy: Etsy’s Cyber Sales Event is back, meaning shoppers can find one-of-a-kind gifts at discounted prices, all while supporting small businesses. Get discounts up to 60% off on a wide array of unique products.

Friends NYC: Everything from Taylor Swift-themed votive candles to Cheez-It ornaments to trippy claw clips is up to 30% off.

Graf Lantz: Sustainable, colorful home goods like wool coasters and leather trays are 30% off sitewide.

Jiggy: Need an all-ages activity to play with the family? Grab a puzzle (or a few) right now. Our readers can score an additional 20% off with code CNN20.

Le Puzz: Spend $100 and choose a free mini puzzle to supplement your order.

Letterfolk: Chic, customizable welcome mats and more are 30% off sitewide.

Onsen: Crafted from 100% American-grown Supima cotton, Onsen’s waffle-knit towels are absorbent yet quick drying and soft yet durable. Get 30% off right now, plus free shipping.

Open Spaces: The bestselling Entryway Rack is 30% off and almost everything else is 25% off.

Poketo: Save on cute stationery, desk supplies and more and get 30% off sitewide.

Staff: Infuse your home with bold color with 15% off Staff’s unique homewares, from plungers to oven mitts to lint rollers and more. Use code JOLLY23.

The Sill: Plant lovers and aspiring green thumbs can save on indoor plants. Now through Nov. 27, The Sill is offering up to 40% off.

The Six Bells: The Brooklyn-based shop is offering unique and antique homeware and accessories up to 60% off.

Wooj: These stylish, 3D-printed lamps are 20% off sitewide and 25% off if you bundle two or more.

Fashion deals


Birdies: Save on classic slip-ons, velvet flats and more darling footwear.

Catbird: Catbird is hosting its biggest sale of the year, offering 20% off fine jewelry, including personalized pieces, plus candles, homeware and beauty.

Chunks: Shop on-trend claw clips, barrettes and more — everything is 20% off, no code necessary.

Cuup: Cuup bras promise minimalist design, modern colorways and seamless fit — and after testing the bras ourselves, we’re on board too. Everything is 25% off sitewide right now.

Crap Eyewear: Save on chic, LA-based sunnies — Crap Eyewear is offering up to 60% off sitewide, no code necessary.

Cuyana: A selection of timeless apparel and accessories is up to 30% off at Cuyana right now.

Doublesoul: The popular sock brand is offering its best deals ever — 30% off with code BF-30 or 40% off orders of $100 or more with code BF-40.

Girlfriend Collective: Girlfriend Collective’s activewear is sustainably made, size inclusive and ultra chic — and up to 60% off sitewide.

Halfdays: Hit the slopes in style with 20% off cute (yet functional) ski gear.

Jambys: These super-soft unisex clothes are perfect for WFH or a movie marathon, and everything is up to 30% off right now.

Lisa Says Gah: Load up on trendy or vintage-inspired designs from brands like Arq, Baggu, Ganni and more with 25% off sitewide.

Machete: Right now, take 20% off jewelry, accessories and more.

Maisonette: Adorable kid and baby clothes are up to 70% off at Maisonette.

Naadam: It’s definitely sweater season, so browse cashmere styles right now at Naadam and take 40% off sitewide.

Off Hours: Achieve maximum cozyness in a like-a-robe-but-better Homecoat from Off Hours right now. Use code EARLY25 at checkout to get 25% off sitewide.

Verloop: Knitted sweaters, blankets and accessories are 30% off sitewide with code HOLIDAY.

Susan Alexandra: Now through Nov. 27, you can get 30% off beaded bags, trinkets and more unique accessories and homewares from this celeb-loved brand.

You Swim: Unique one-pieces, bikinis and more from You Swim are 20% off during this sale.

Beauty and self care deals


Act+Acre: Hair care from this editor-favorite brand is 20% off sitewide, so treat your tresses for less.

August: Shop sustainable period care and accessories and score at 20% sitewide.

Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.

Billie: Your rusty pharmacy razor is so yesterday. Instead, check out our favorite women’s razor, which offers a flawless shave in a colorful, convenient package. You’ll save 20% on any order over $20 through Dec. 6.

Ceremonia: The more you spend, the more you save during this sitewide promo at this Latinx-founded hair care brand.

Cocofloss: Don’t keep lying to your dentist — save on luxurious, sustainable dental floss (it’s a thing) and you’ll actually feel inspired to maintain your habits. Score 25% off your order with code BF2023 through the end of the month.

Crown Affair: Take 30% off any three products and build your hair care routine for less.

Daybird: Multitasking skin care products are 30% off sitewide at Daybird, and if you sign up for SMS, you’ll unlock 50% off.

Dieux Skin: Everything is 20% off at the TikTok-famous skin care brand, plus you’ll get a free reusable eye mask with any purchase.

Experiment: Take 25% off skin care, including reusable sheet masks, sitewide and get a free Baggu bag when you spend $50.

Hai: Upgrade your “Everything Shower” with the Hai Smart Showerhead, 30% off right now.

Hanni: When it comes to smooth, hydrated skin, Hanni’s plastic-free, weighted razor blows drugstore options out of the water. Right now you’ll score 30% off shaving essentials sitewide.

HigherDose: For the wellness-obsessed, HigherDose offers self-care splurges — red light masks, infrared mats and more — that promise myriad benefits, including better sleep. Right now, get 30% off sitewide.

Hubble: At this direct-to-consumer vision brand, take 40% off sunglasses and eyeglasses with code GIFT40.

Jinsoon: Save 20% on nontoxic nail care and polish sitewide with code JINSOON20.

Kinship: The sustainable and award-winning beauty brand is offering 30% when you buy three products and use code FRIDAY30 at checkout.

Merit: Shop a rare deal of 20% off clean beauty sitewide.

Native: Shop Native’s best sale of the year with 30% off orders of $35 or more.

Nécessaire: Stock up on your favorite products today and you’ll get a free full size body serum with your order, as well as an additional free body oil on all orders of $100 or more.

OffCourt: Body products for active people are on sale, and the more you spend, the more you’ll save.

Osea: Get a full-size hyaluronic sea serum with any purchase of $135 or more.

Ouai: The premium hair care brand is offering 20% off sitewide.

Pattern: Products made for curly, coily and tightly textured hair are 25% off sitewide right now at this Black-owned beauty brand.

Paume: Care for your hands with products designed to clean, exfoliate, nourish, and hydrate the skin and take up to 30% off.

Sofie Pavitt Face: Aesthetician Sofie Pavitt’s bespoke line of skin care products is a worthy splurge this time of year, and right now customers will receive a free mini Nice Ice with any purchase over $70.

Sproos!: Full-featured, colorful showerheads are 25% off sitewide through the end of the month.

Then I Met You: Take 20% off the award-winning, rarely-on-sale K-beauty brand — our editors swear by it.

Vacation Sunscreen: Right now, score 20% off the viral sunscreen brand. It’s the best way to protect your skin while sporting a cool, ’80s-inspired vibe.

Wonder Valley: Olive oil and unisex skin care is 30% off sitewide right now.

Youth to the People: Youth to the People skin care has earned popularity, thanks to its gentle yet effective formulas. Now through Nov. 29, you’ll score a 25% sitewide discount.

Pet deals


Catenary: Designed for cats’ comfort and aesthetic elegance, Catenary’s bowls and caves are on sale through Nov. 26. Take $15 off $100, $30 off $150 or $75 off $250.

Diggs: Take 25% off sitewide on dog-walking gear, crates, carriers and more.

Laēlap: This Underscored-beloved brand is offering 30% off pet clothes and necklaces sitewide through Monday.

Little Beast: Take 25% off dog clothes sitewide, from hoodies to cardigans to parkas and more.

Maxbone: Use code BF23 for 30% off everything (plus an extra 10% off select items) at this luxe pet brand.

Tuft and Paw: The cat-centric brand beloved by our editors is offering the Ultimate Cat Parent Kit for $150 off, plus a 35% discount on your first order of Really Great Cat Litter using code BESTLITTER.

West & Willow: West & Willow’s custom pet portraits make a perfect gift for anyone with a furry friend, and now you can score 25% off sitewide.

Wild One: Shop colorful, well-constructed pet carriers, walk kits, toys and more at Wild One and get 25% off your entire order.

Travel deals


Baggu: Get 20% off through the weekend and save on printed everything, from laptop sleeves to totes to homegoods and more.

Cadence: Magnetic and leakproof, these Underscored-approved containers can keep you lined up with your daily meds, weekly skin care routine and more. Best of all, the entire Cadence site is 25% off with code BESTGIFT25.

Dagne Dover: Shop quality luggage, office totes, backpacks and more from Dagne Dover and get 25% off sitewide.

July: Gorgeous Underscored-approved luggage and travel accessories are on sale right now, so browse the site and save.

Owala: Thanks to the ingenious flip cap, leakproof design and colorful look, this insulated stainless steel bottle is a hydration must-have, and now the entire site is 20% off.

Ostrichpillow: Save up to 25% off on select Ostrichpillow products, including a pillow and sleep mask we love.

Paravel: Travel in style with Paravel luggage, outfitted with chic, thoughtful details and now up to 40% off sitewide.