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October Prime Day may be a few days away, but you don’t have to wait to score a holiday-worthy discount on one of our favorite TVs. After all, the best deals on electronics make even the person writing them up — who already owns the still-functional TV from two years ago — think about clicking the “buy” button. Yes, readers, while I own and like the LG C2 OLED TV, this LG C4 sale almost made me consider gifting my set to my parents and replacing it with the latest model.

Right now, multiple retailers including Amazon and Best Buy are marking down all six sizes of the newest television from LG. Whether you need a more manageable 42-inch model or want to truly bring the theater experience home with an 83-inch panel, there’s up to $1,509 in savings across the whole lineup.

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With up to 1,500 nits of brightness, the new LG C4 Evo TVs finally fix the glare issues many OLED models have. Now you can save on the latest televisions in everything from 42-inch to 83-inch designs, and they'll all be brighter than ever.

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My Best Buy members save an extra $509

Go big or go home. This massive 83-inch OLED Evo TV will make football season even more thrilling. It packs all the same smart tech as its smaller counterparts, just with the C4 lineup's largest screen.

Best Buy shows us that the best deals next week might not be from Amazon. Other retailers will be offering even more competitive deals to go head-to-head with Prime Big Deal Days, and that’s exactly what we’re seeing today. Best Buy shoppers with one of the retailer’s paid My Best Buy Plus accounts can currently score even deeper deals.

That membership allows you to take some extra cash off the already-discounted prices. There’s as little as an extra $230 off the smaller televisions, and as much as an additional $509 off the larger units. But in either case, opting for the $50 yearly account will pay for itself and then some right after your first purchase. Our senior deals editor, Rikka Altland, believes that My Best Buy memberships offer some of the best value in all of online shopping, and this sale is just further proof of that.

One of the LG Signature OLED TV models we saw at CES 2024, the C4 line is rated for a peak brightness between 1,000 and 1,500 nits, which is a significant gain on previous models. This is important for me and anyone else who’s felt frustrated by how OLED TVs can often show too much reflection and glare, leading to distraction and time lost micromanaging the light in your room.

We’ve yet to give the LG C4 a full review and test to see how it stacks up to the best TVs, but its output did look promising at CES. Yes, its screen did pick up some light from a nearby TV, but I seriously doubt someone will be watching one TV with another behind them at home. You don’t live on a Best Buy show floor, right?

Brightness isn’t the only big perk of the C4 series, as LG has also added higher 144Hz refresh rates, which gamers will love to see. This means fast-moving games will render more smoothly, with fewer artifacts and more clarity. Today’s discount is as notable as it gets, and our breakdown of QLED versus OLED models shows exactly why this technology delivers one of the best TV lineups on the market.

So, be sure to give your home theater the upgrade it deserves with some of the lowest prices on LG’s newest TVs while these deals are still live.