Cocoon by Sealy

Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.

I used to be the kind of shopper who didn’t want to spend a lot of money on my sleep, but ever since I started focusing on product reviews and testing adjustable pillows, comfortable mattresses, down comforters and flannel sheets, I’ve recognized just how beneficial investing in a restful slumber can be. Because the reality is — and stop me if you’ve heard this before — we spend roughly one-third of our lives asleep. We might as well get the most out of it.

Maybe you’re finally waking up to that idea too, or you’re just smart enough to know the best time to shop for a new mattress is right now, because Black Friday deals are underway. Either way, I searched the web to find the best sales on mattresses we’ve tested and other scores from trustworthy retailers.

Amerisleep Black Friday mattress deals

Take $500 off any mattress at Amerisleep with the brand’s Black Friday savings. Adjustable bed bundles are also marked down by 30%.

Made with plant-based memory foam, the bestselling AS3 is Amerisleep's most popular mattress for a reason. Its medium feel is great for all types of sleepers.

Avocado Black Friday mattress deals

Certified organic mattresses are up to $1,540 off at Avocado. The brand’s pillows, bedding and furniture are also on sale.

Organic wool and cotton are part of what makes this sustainable mattress a favorite. The queen-size firm-feel iteration is $300 off right now.

Awara Black Friday Sleep mattress deals

Awara is offering discounts of up to 50% for Black Friday, and with that you’ll get free shipping and returns and a year to trial your new mattress.

Thick-gauge edge support makes it easy to get out of this bestseller, though you might not want to.

Bear Black Friday mattress deals

Use code BLACK35 for 35% off and two free pillows at Bear.

Receive $800 in savings for this mattress that combines copper-infused memory foam with a five-zone coil system.

Big Fig Black Friday mattress deals

Big Fig’s mattresses for plus-size sleepers are $500 off with code BFCM500. In addition, everything else at Big Fig — frames, bedding and more — is marked down by 15%.

With a 20-year warranty and support for 550 pounds per sleeper, the Big Fig Mattress at a $500 discount is worth a look for those who have found that other mattresses can't support them.

Birch Living Black Friday mattress deals

Use code BF25 to take 25% off any purchase, plus get two Eco-Rest Pillows free when you buy a new mattress.

Birch's sitewide sale means you can take nearly $500 off this comfy mattress made with natural and certified organic materials.

Brooklyn Bedding Black Friday mattress deals

Sitewide savings of 30% are on now at Brooklyn Bedding with code BFRIDAY30. Transparency is everything for this brand that makes its mattresses at its Arizona factory.

With up to six layers in this cooling hybrid mattress, including a GlacioTex cover, hot sleepers should get the rest they want. Take $680 off the queen size now.

Cocoon Black Friday by Sealy matrress deals

Cocoon’s Black Friday Sale is now live, with 35% off all mattresses and a free Sealy Sleep Bundle added to any purchase. That includes two pillows, a sheet set and a mattress protector.

The Chill Hybrid Mattress combines the cooling power of memory foam with the firmness of premium coils. A queen size is nearly $500 off right now.

DreamCloud Black Friday mattress deals

DreamCloud’s mattresses start at just $299 with Black Friday deals. The brand known for its luxurious hybrids is offering up to 50% off now.

A cashmere-blend quilted top is the calling card of this popular 13-inch hybrid mattress.

Essentia Black Friday mattress deals

Essentia’s organic mattresses skip out on springs and coils and instead go all in on organic latex. They’re all 25% off for Black Friday, and you’ll also get two free Latex Cloud Pillows (worth $330) with your purchase. Just add your mattress of choice to your cart for the savings to apply.

The Stratami uses a certified-organic dome-shaped latex as its top layer instead of the usual wool or cotton, resulting in airflow that can get rid of pressure points.

Helix Black Friday mattress deals

Helix’s Black Friday sale scores you two free Dream Pillows with any purchase plus a free bedding bundle with any Luxe or Elite mattress purchase. Use code BF25 to snag those freebies.

Take nearly $600 off the Midnight Luxe Mattress, which is great for side sleepers and boasts cooling options like a GlacioTex Cooling pillow top.

Layla Black Friday mattress deals

CNN Underscored readers get an exclusive discount at Layla. Now through Nov. 30, use code CNN40 to get 40% off the Layla Memory Foam Mattress — which also comes with two free pillows.

CNN Exclusive Deal

Layla uses copper in its memory foam for soft support and heat conduction. The flippable mattress is soft on one side and firm on the other.

Leesa Black Friday mattress deals

Leesa’s hybrid and memory foam mattresses were made to “cradle and cool” your body. They come with a 100-night free trial and a 10-year warranty, and now they’re 30% off. Plus, Leesa will throw in a pair of pillows and a sheet set with every mattress purchase.

Leesa's OG was what got it all started for this brand, with a top foam layer that hugs your body and nearly 800 coils for support.

Nectar Black Friday Sleep mattress deals

Nectar is dishing out savings of up to 50% off on mattresses. Plus, if you spend $1,000, the brand will give you $100 off at checkout.

I sleep with a Nectar pillow every night and the cooling properties are no joke. Getting that in a mattress for half off? Deal.

Nolah Black Friday mattress deals

There are big savings at Nolah for Black Friday: 35% off everything plus two free pillows with every purchase. Even better, Underscored readers can use code CNN150BF to score an extra $150 off.

CNN Exclusive Deal

A quilted surface tops seven layers in this luxurious mattress suited for side sleepers. Take more than $1,000 off by pairing Nolah's Black Friday savings with our exclusive discount code, CNN150BF.

Plank Black Friday mattress deals

Plank’s the place to look if you want a firm mattress. Right now, use code BFRIDAY30 to knock 30% off any of its options.

Not everyone wants a mattress as fluffy as a cloud. The Plank Firm is a 10 on the firmness scale to give you maximum support.

Purple Black Friday mattress deals

Purple is offering up to $1,500 off mattress-and-base combos for Black Friday.

If you're not dedicated to one sleep position, don't worry. The GelFlex Grid on this Purple Plus Mattress adapts to your body's pressure points in any position.

Saatva Black Friday mattress deals

Every purchase of $1,000 or more at Saatva gets you a $400 discount at checkout.

This bestselling option comes in eight different sizes with two height and three firmness levels so you can find the perfect combination for your perfect night's sleep.

Sealy Black Friday mattress deals

Sealy is handing out up to $200 in discounts on the Posturepedic Plus Collection for its Holiday Savings Event. Every purchase comes with a Sealy Sleep Bundle of two pillows and a sheet set.

Choose your preferred feel, from soft to medium to firm, on Sealy's most popular hybrid mattress. Queen sizes are $100 off right now.

Sleep Number Black Friday mattress deals

Choose your firmness — or even pick a mattress that can actively warm or cool you — with Sleep Number’s smart beds. Score up to 50% off for Black Friday.

Editor Favorite

I'm testing the ClimateCool in my home now, and its all-night-long cooling program has been a revelation for my sleep. Score 20% off this just-released smart bed for Black Friday.

Sweet Zzz Black Friday mattress deals

Sweet Zzz’s Honey Hybrid organic mattress is on sale for up to $900 off. Plus, all bedding is 50% off.

Choose from three levels of firmness in this hybrid mattress that packs 1,584 coils of support inside. Its cooling layers are made with latex, cotton and wool.

Tempur-Pedic Black Friday mattress deals

Take your pick of several discounts at Tempur-Pedic. Select adjustable mattress sets are up to $500 off, the Tempur-Cloud Mattress is 30% off and Adapt & Breeze mattresses come bundled with a free set of accessories valued at $300, or upgrade your current mattress with 40% off the Tempur-Cloud Topper.

Soft and firm Tempur-Material combines for a medium feel that adapts to you as you sleep and minimizes motion so any movement doesn't bother your sleep partner.

Wolf Mattress Black Friday mattress deals

Savings on every mattress at Wolf Mattress have hit 15% off with code BLACKFRIDAY. Veterans, active service members, first responders and emergency personnel get even more of a discount with 20% off.

Wolf's hybrid mattress has a reinforced edge system to make sure every inch of your bed works for you.

Zinus Black Friday mattress deals

Zinus is offering sitewide savings up to 70% off for Black Friday.

I've slept on a Zinus mattress for years, and it changed my perception of how comfy an affordable boxed mattress can be.

Zoma Black Friday mattress deals

Use code SLEEP25 to receive 25% off any mattress from Zoma, an American-made brand focused on workout recovery. Sports pillows and body pillows are also 20% off with code BFPILLOWS, and adjustable bed bundles include savings up to almost $2,000.

The Zoma Hybrid is a favorite among athletes and workout enthusiasts for its recovery and pain-relieving characteristics.

Why these Black Friday deals are worth shopping

It’s becoming rarer and rarer that retailers like the ones covered in this article save the best sales for the lone day of Black Friday. Instead, they launch their top discounts of the year for an extended period around the shopping holiday, sometimes for all of November. That’s why we can assure you these are discounts worth considering.

Why trust CNN Underscored

I’ve been testing a diverse range of products for over a year, so I’m fully immersed in the online shopping landscape and I know a good deal when I see one. It’s my goal to pass those savings on to you. With the help of CNN Underscored senior deals editor Rikka Altland, who has been covering sales for almost a decade, and her team of deals editors, we found these discounts from brands we trust. We only recommend products we have vetted and would buy ourselves.