Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.
Beauty brands are celebrating Black Friday bigger than ever this year. Whether you’re looking for beauty gifts or hoping to restock your own makeup bag, there are plenty of savings to be had. From winter skin care to frizz-fighting hair products, I’ve scouted out the best Black Friday beauty deals and discounts that’ll help you save on your whole beauty routine.
Ahead, find the top beauty brands (currently 61 and counting) and retailers to shop this Cyber Week, plus a handful of our favorite products on sale too.
Best Black Friday beauty deals
Sephora
For Cyber Week, Sephora is dropping deals on top brands each day, now through Dec. 2. Including Kiehl’s, Fenty Beauty, Pat McGrath Labs and more, there will be different brands on sale for 30% off every day, so you’ll want to grab your favorites while you can. Visit Sephora’s website to see the full schedule. Along with these limited-time deals, Sephora has tons of other beauty products on sale up to 50% off, from luxe hair tools to everyday skin care. Plus, on Nov. 29, there will be additional Black Friday deals with 50% off select gifts.
When I worked at a fashion magazine, several editors swore by these hydrating eye masks to keep them looking fresh throughout long days of photoshoots, keeping them at their desks and bringing them on set. They remain some of my favorites for an instant pick-me-up, and now they're 50% off.
If you haven't tried a bond repair treatment, now's your chance. This formula has a patent-pending technology that repairs split ends, provides heat protection and prevents damage, leaving hair healthier and smoother than before. And now the full-size bottle is half off.
This skin care set is stacked with moisturizing products that will keep your skin healthy throughout the winter. Now 25% off, it includes two full-size products — a sensitive skin-friendly cleanser and moisturizer — plus a travel-size serum.
The Airwrap makes our beauty gift guide each year just because it's that good. It's definitely a splurge, which is why it's well worth it to buy it at a discount during Black Friday. Editors and beauty experts love the multi-styler because it truly makes it easy to achieve a salon-worthy blowout at home. It comes with a bevy of attachments that help dry, smooth and style hair all in one go. It also comes in a version specifically for curly and coily hair, which is also on sale for $100 off.
Take 50% off this 18-shade eyeshadow palette. With a mix of mattes and shimmers, you can create countless eye looks with this glamorous palette.
Amazon
If you want to get your Black Friday beauty shopping done in a jiff, you can’t beat Amazon’s amazing deals coupled with Prime’s speedy shipping times. There are thousands of products on sale, including drugstore favorites, K-beauty finds and editor-loved premium beauty. You’ll find top brands like Dyson, Lancôme, Tatcha, Farmacy, Clinique and more included in the sale.
Save over 50% on this anti-aging serum. One editor tested it over three months and found that it left her skin smoother, brighter and softer.
These reader-favorite whitening strips are now 39% off, making it the lowest price we've seen for them this year.
Save $54 on this impressive skin care tool that I personally love. It combines red light therapy, galvanic microcurrent, massage and therapeutic warmth to depuff and sculpt the face. It feels nice to use and it only takes a few minutes a day.
Several Underscored editors love this viral snail mucin serum for hydrating and plumping the skin, and it's a reader favorite too. The last time we saw it discounted nearly 50% off was during October's Prime Big Deal Days sale.
Now 50% off — the lowest price we've seen it — this makeup-artist-loved mascara gives impressive lift and length to the lashes.
Ulta
Ulta’s Black Friday sale has up to 50% off your whole beauty routine. From hair tools to iconic MAC makeup, there are discounts on thousands of beauty products from brands including Too Faced, Shark Beauty, Olaplex, Anastasia Beverly Hills and more. There are also opportunities to score a free gift with purchase when making a $70 fragrance purchase or $60 online purchase. With new deals dropping throughout the week, Ulta is even giving a preview of the deals to come in its Black Friday hub.
From the cute can to the fluffy texture, everything about this viral sunscreen makes it fun to apply, according to associate editor Lindsey Smith. Now, it's 40% off, along with Vacation's other innovative formulas.
Clinique favorites are 30% off, including this popular cleansing balm that effortlessly melts away makeup.
Our editorial director Chelsea Stone swears by this leave-in conditioner for her curls. Now 50% off, the formula balances ample hydration with a lightweight feel and non-greasy finish.
With 40% off select moisturizers, now's a great time to switch over to a new one for winter. The travel size of my all-time favorite Kiehl's formula is currently $10 off.
There's a reason this mascara has more than 24,000 reviews — the popular product gives a thickening effect, making lashes instantly appear fuller and more volumized. Both the black and brown colors are on sale.
More Black Friday beauty deals
• Bloomingdale’s: Pamper yourself with Bloomingdale’s deals on designer beauty products from Armani Beauty, Estée Lauder, Tom Ford, Valentino Beauty and more.
• Bluemercury: There’s no minimum purchase to get 20% off at Bluemercury, nut spending over $800 will unlock 25% off. You’ll also find deals on beauty tools up to 30% off.
• Credo: Take 20% off sitewide on Credo’s clean beauty products, from favorite brands like Ilia, Kosas, Tower 28 and more.
• Macy’s: Whether you’re shopping for gifts or yourself, Macy’s has plenty of beauty deals to go around. There’s up to 50% off fragrances, 30% off luxury skin care and tons of holiday gift sets on sale.
• Nécessaire: For the minimalist at heart, Nécessaire’s straightforward skin care and hair products are 25% off, including its value bundles.
• Nordstrom: The department store has tons of deals on luxury beauty products from Bobbi Brown, Yves Saint Laurent, Clarins, Armani Beauty, T3 and many more.
• Sally Beauty: From hair tools to press-on nails, Sally Beauty has up to 50% off on beauty buys. Plus, keep an eye out for buy-one-get-one deals too.
• Soko Glam: If you haven’t delved into the world of K-beauty, now’s your chance. Our favorite Korean beauty retailer is offering up to 50% off sitewide for Cyber Month.
• Target: Save up to 50% on beauty and personal care from Target. From dermatologist-approved drugstore face wash to our favorite affordable blow-dryer brush, there are savings in every corner of the beauty department.
• Wander: Take 30% off sitewide on Wander’s giftable makeup and skin care.
Black Friday skin care deals
Beauty Pie
Beauty Pie is giving first-time shoppers 20% off sitewide with the code BLACKFRIDAY, with no minimum purchase, and a 60-day free trial of its membership. If you’re a returning customer, consider opting into the Beauty Pie+ membership as Underscored readers can get $10 off the annual membership with the code CNNSENTME. With the Beauty Pie+ membership, you unlock discounted pricing on all products, plus other perks like free samples and free shipping on eligible orders.
With this kit, you'll get a taste for four brightening skin care products, including a face scrub, vitamin C moisturizer, face wash and hyaluronic acid serum. Opt into the free membership trial and use the promo code as a first-time shopper to score the lowest price possible.
If you're prone to smudging and raccoon eyes, a tubing mascara might be the solution. With the membership, you can score this lengthening and clump-free formula for just as cheap as a drugstore mascara.
Beauty Pie is really known for its skin care, and this kit includes three of its most popular products. Try out the Japanfusion cleanser, Ultimate Anti-Aging face cream and Deluxe Moisture body cream for a head to toe refresh.
Dermstore
A destination for dermatologist-approved beauty products, Dermstore is offering up to 30% off on select products with code JOY. Find favorites from Sunday Riley, Paula’s Choice, EltaMD, La Roche-Posay and more. Dermstore rewards members can also earn two times the points on certain products, and many deals will earn you a gift with purchase too.
This lightweight vitamin C serum is great for evening out the skin tone and nixing dullness. It's 30% off with the code.
This popular exfoliating toner helps keep blackheads and breakouts at bay. It's 20% off with the code, along with a bunch of other products from Paula's Choice.
Use the code to get 20% off this dermatologist-favorite sunscreen for the face that doesn't leave a white cast and works with different skin tones. The non-tinted version is also on sale for 20% off.
More Black Friday skin care deals
• Clearstem: Our director of social swears by Clearstem’s skin care, and now you can try her holy-grail routine at a 26% discount with code BF2024.
• Dermalogica: Score up to six exclusive mini gifts and a travel bag when you spend $150 or more.
• Drunk Elephant: Save 20% on products sitewide during Drunk Elephant’s Black Friday sale.
• First Aid Beauty: Take 30% off cult-favorite products like the Intense Hydration Ultra Repair Cream when you use code CYBERHAUL at checkout.
• Fount Society: The brand’s elegant products not only look great on a vanity, but feel superb on the skin. For Black Friday, try out the luxe formulas for up to half off.
• Grace & Stella: Use code BF2024 to get 33% off everything, including our favorite under-eye masks.
• Herbivore Botanicals: This clean beauty brand is offering 25% off its plant-powered skin care with code CYBER.
• Kiehl’s: From hydrating lotions to anti-aging treatments, save up to 50% off on Kiehl’s reliable skin care.
• Laneige: We never miss a chance to stock up on Laneige. With 20% off for Black Friday, you can save on our favorite viral lip mask and other skin care essentials.
• Loops: Loops’ rejuvenating (and celeb-loved) face masks are 30% off during its Black Friday sale.
• Murad: This dermatologist-approved skin care brand is offering 30% off sitewide plus some freebies when spending $150 with code BF2024.
• NuFace: With NuFace’s microcurrent tools, you’re just a few steps away from a more sculpted, contoured face. Now, they’re 30% off for Black Friday.
• OSEA: Get four free gifts when you spend $125, and unlock additional freebies when you spend a bit more. OSEA’s body care products are some of my all-time favorites.
• Paula’s Choice: Take 25% off sitewide at Paula’s Choice during the brand’s biggest Black Friday sale, including holiday kits, award-winning favorites and more.
• Solawave: Editors and celebrities love Solawave’s red light therapy wand. Try it out while the brand is hosting its BOGO Black Friday sale on kits.
• Supergoop!: We love Supergoop!’s sunscreen that doesn’t even look or feel like sunscreen. Make sure you’re getting your UV protection and take 20% off sitewide.
• Tatcha: Save on Tatcha’s luxury Japanese skincare with 25% off sitewide when you use code CYBER24.
• The Inkey List: Now’s your chance to try this viral brand or stock up on favorites with 25% off sitewide.
• The Ordinary: Known for its straightforward, affordable products, The Ordinary is taking 23% off all of its skin care throughout November.
• Therabody: With a suite of high-tech beauty tools, including a futuristic-looking LED therapy mask, Therabody’s biggest sale of the year is live with up to 33% off through Dec. 7.
• Tula: Take 30% off sitewide at Tula and save on editor-favorite skincare like the 24/7 hydrating day and night cream and the 7% pro-niacinamide dark spot treatment serum.
• Youth to The People: Save up to 50% on select items during Youth to The People’s Black Friday sale.
Black Friday grooming deals
Billie
Billie’s fun approach to body care and hair removal comes with 20% off of orders over $20 for Black Friday. Use code CYBER20 to score the deal our favorite women’s razor and other bath and body products.
This set includes Billie's award-winning razor, along with a magnetic holder, shaving cream and a body buffer bar.
I love keeping this dermaplane tool on hand for easy upper lip grooming and general peach fuzz removal. Buy two kits or bundle this with another Billie product to shave (pun intended) a couple bucks off with the promo code.
Oral-B
Get your pearly whites shining for the holidays with savings on Oral-B’s electric toothbrushes, including our pick for best smart electric toothbrush.
We love how this app-enabled toothbrush gives you feedback on your brushing sessions so you can keep your teeth and gum health in tip-top shape.
Our senior deals editor, Rikka Altland, bought this electric toothbrush earlier this year. It features digital "coaching" for a more thorough clean. She recommends scoring it while it's 50% off in the Black or White colors.
More Black Friday grooming deals
• Colgate: Visit Colgate’s Amazon shop to stock up on whitening toothpaste and treatments at up to 36% off.
• Crest: Save up to 39% on your oral care routine, including bestselling white strips and toothpaste.
• Every Man Jack: Use code BF25 to take 25% off sitewide on men’s grooming essentials like razors, shaving cream and skin care.
• Flamingo: Take 15% off sitewide and save on razors, shaving cream and other products that make hair removal more pleasant.
• Jack Black: Save on men’s body care and skin essentials with Jack Black’s holiday deals of up to 59% off.
• Merdidian: With editor-favorite grooming tools, two of Meridian’s bestselling trimmers are 30% off with the code SAVE30.
• Oui the People: I’ve been using Oui the People’s safety razor for years (it’s Underscored’s favorite luxury razor for women) and it’s worth the investment — especially when the brand is taking 25% off sitewide.
• Soft Services: Get up to 20% off sitewide on Soft Services’ popular hand and body care, including my favorite body buffing bar.
Black Friday makeup deals
Charlotte Tilbury
It’s time to make a dent in your holiday wishlist! Charlotte Tilbury is offering 20% off sitewide, plus 25% off orders of $110 or more and 30% off orders of $160 or more. That means you can score the dreamy beauty advent calendar for $66 off or save on everyday makeup staples like the brand’s winning setting spray.
Whether going full glam or enhancing your everday makeup, we love the glow that the viral Hollywood Flawless Filter delivers.
Take 30% off Charlotte's extravagant advent calendar brimming with 12 makeup and skin care surprises.
Glossier
Glossier’s Black Friday sale came early this year. Now until Dec. 2, get 25% off sitewide and 30% off if you spend $100 or more. It’s truly the best time of year to stock up on Glossier faves. On top of the discount, there’s free shipping on orders of $40 or more and a free Cloud Paint gift with purchases of $120 or more.
I've owned at least five of these and never tire of ithe fun flavors and moisturizing feel. There's a variety of sheer and tinted options, which are all on sale.
Boy Brow is an editor-favorite brow product that remains a staple in our makeup bags. It's been around since 2015, and it still delivers fluffy, full brows without any finesse needed.
Benefit Cosmetics
Benefit’s line of glamorous makeup is full of hits, and you can try as many as you wish for 30% off during its Black Friday sale, plus flash sales of 50% off select products. Use code BF30 to snag the discount, plus free shipping.
Benetint has been around for ages and is just as loved as ever. The lip and cheek stain is perfect for adding some color without worrying about smudging or fading.
Another editor-favorite brow product, this one distributes tinted fibers throughout the brow to enhance fullness and volume.
More Black Friday makeup deals
• Bobbi Brown: We can always count on Bobbi Brown for makeup that makes us feel good. Stock up on favorites or try something new with 30% off sitewide or grab a limited-time deal with 50% off on select products for 24 hours only.
• Dibs: Glowy cheeks and juicy lips are just a click away while Dibs is offering 25% off sitwide.
• Grande Cosmetics: Take 30% off sitewide and save on our fave viral lash serum, brow treatments, thickening mascaras and more.
• Ilia: Ilia’s skin-care-infused makeup feels as great as it looks. Try it while it’s 20% off sitewide. When you spend $125+, you’ll get 25% off, and when you spend $150+ you’ll also get a free lipstick.
• Jones Road: This editor-favorite brand will help you master your makeup routine. Save on giftable kits with 25% off for Black Friday.
• Kosas: Take 25% off sitewide at Kosas, where clean makeup feels fun to use.
• Merit: There’s no code needed to get 20% off sitewide at Merit. Save on our editors’ favorite multi-tasking blush stick and other “no-makeup makeup” essentials.
• Milk Makeup: With 25% off during Milk Makeup’s Cyber Week Sale, save on internet-famous products like the Hydro Grip Primer and Jelly Tint blushes.
• Tower 28: Fittingly, there’s 28% off sitewide, so you can save on editor must-haves like the viral SOS Rescue Spray and SunnyDays Tinted SPF 30 moisturizer.
• Urban Decay: For makeup that lasts, we love Urban Decay. Try its high-performing formulas with 30% off sitewide and up to 50% off on select products.
Black Friday hair care deals
Dyson
Dyson’s Black Friday deals extend from its fancy vacuums to its viral hair tools. If you’ve been waiting to splurge on the “pricey but worth it” products, you won’t want to miss the opportunity to get them for $100 off. The sale includes select colors and models of the Supersonic Hair Dryer, Airwrap Multi-Styler and Airstrait Straightener.
I've tested a bunch of hair dryers over the years, and none can compete with the speed of the Dyson Supersonic. Even when we tested it on four different hair types, it outperformed any others, giving us all shiny, healthy-looking hair.
This wet-to-dry straightener expertly smoothed out editor Tobey Grumet-Segal's naturally curly, unruly hair. She was impressed with how it protects hair from high heat (versus a traditional flat iron) while still delivering an efficient and complete hairstyle.
LolaVie
There are a lot of celebrities that get crowned beauty icons, but only a few that are as deserving as Jennifer Aniston and her amazing hair. Decades after “The Rachel” inspired millions of women to embrace voluminous layers in the ’90s, Aniston created her own hair care brand, LolaVie, which has launched hit after hit in the years since. Now, the whole line is 25% off for Black Friday, with free shipping on orders over $25 and a complimentary cosmetic bag on orders $80+.
We've been fans of this detangling spray since it launched in 2021 as the brand's very first product. It helps you brush through knots and tangles while acting as a heat protectant and fighting frizz.
With a value of $68, it's really like you're saving nearly half off this set. Including three of LolaVie's bestselling products — a full-size shampoo and conditioner plus a mini Glossing Detangler — it's sure to sell out this gifting season.
More Black Friday hair care deals
• Act+Acre: Take 25% off on this editor-favorite hair care brand that prioritizes scalp care.
• Afina: Try Afina’s filtered shower head risk-free with its seven-day free trial and get your first replacement filter free for Black Friday when you sign up for its subscription.
• Amika: Save 30% off at Amika’s products and hair routine sets with code CYBER30.
• Briogeo: Save 30% sitewide on this editor-approved brand that’ll leave you with softer, shinier locks.
• Color Wow: Use code SAVE30 to get up to 30% off on select products from celebrity hairstylist Chris Appleton’s line of viral hair care.
• Drybar: Drybar’s blowout essentials effortlessly elevate your at-home hair care routine. Take up to 40% off its signature hot tools, styling products and more.
• GHD: Have your best hair day yet with GHD’s professional-level hot tools. Save up to 30% on its flat irons, curling irons and more.
• Kitsch: The maker of Underscored-editor-approved styling tools and hair accessories is having a sitewide sale, with up to 55% off.
• Laduora: Save 40% on your purchase of $50 or more with code BF40. Like a spa treatment for your scalp, Laduora’s hi-tech tools combine red light therapy, microcurrent and active ingredients to promote hair growth.
• Living Proof: Take 25% off sitewide with the code SAVE25 and get free shipping on orders of $50 or more. Purchases of $75 or more and $100 or more also get free dry shampoo.
• Olaplex: Known for its reparative bond-building formulas, Olaplex’s salon-worthy products are 30% off sitewide. Spend $60 post-discount and use code GIFT1 to get a free full-sized hair serum, or spend $80 and use code GIFT2 to get the serum and a hair mask free with your qualifying purchase.
• Oribe: From shampoo to styling products, take 20% off Oribe’s iconic Gold Lust line.
• Mermade Hair: This brand went viral for its wavy crimper hot tool. Save on the famous Style Wand and more, with up to 70% off until Nov. 30.
• Shark Beauty: Shark’s versatile hair styling tools are up to 25% off for Black Friday. Save on the FlexStyle multi-styler, SpeedStyle hair dryer and more.
• T3: T3’s sleek hot tools are worth the investment. From blow dryer brushes to curling wands, you’ll save 30% sitewide during its Black Friday sale.
Why these Black Friday deals are worth shopping
Underscored’s team of deals experts are constantly shopping around for the best discounts. We’re just shifting that focus from finding the day’s best deals over to the season’s hottest offers with this year’s Black Friday sales. To discern the Black Friday deals that are actually worth it from the rest of them, we look at the price history for each product to figure out if there’s an actual new discount at hand or just an established low price against the regular sticker price. Once all that is done, then we select the top offers on the best products for your consideration.
Why trust CNN Underscored
Quite simply, our goal here at Underscored is to save you money. With decades of experience, our team of writers and editors works tirelessly to make sure we’re only recommending the best prices on the best products. Being an advocate for buyers is what we’re all about, and that focus comes across in our work.
Our fashion and beauty editor Sophie Shaw has been covering beauty, fashion and lifestyle for the past five-plus years. During this time, she’s honed an eye for spotting the absolute best deals from top retailers like Sephora, Ulta, Amazon and more. With hands-on testing experience and countless hours spent online shopping, she’s committed to finding the best beauty products that are worth adding to your routine — for the best prices possible.