Rikka Altland/CNN Underscored

Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.

Featured Amazon Black Friday deal

Starface Hydro-Stars $9 (was $15)

This 32-count compact of hydrocolloid pimple patches is functional and adorable. It has a mirror to assist when throwing on patches in transit and the case is covered in the Starface logo.

Today, Amazon is officially launching its Black Friday deals. The early discounts we’ve been covering for the past month are now rolling over into the season’s official best price cuts. Over the next 12 days, we’ll be checking back and updating this post with all of the most notable doorbusters, daily deals and seasonal sales — all so you can skip the chaos of the holiday shopping season and just cut right to saving money.

Best Amazon Black Friday headphone deals

Save $60 on the earbuds that our senior deals editor, Rikka Altland, can't recommend enough. The newer USB-C version of Apple's flagship earbuds is down to one of the lowest prices we've seen before the holidays.

Lowest Price

Ahead of Black Friday, knock $40 off the price of these beloved earbuds. We especially love them for pairing with a Samsung Galaxy device, thanks to their elite sound quality, unique LED lighting, noise cancellation mode and comfortable wearing experience.

If you don't need the Pro features of the higher-end earbuds, the AirPods 4 are your next best bet. One of the only discounts since launching earlier in the year is live, letting you save while beating the Black Friday rush.

Lowest Price

Save $100 on the recently released Sonos Ace headphones and score a new all-time low price. We were impressed with these over-ears in our review due to their balanced and vibrant sound signature, and now you can't spend time in the Underscored office without seeing a pair of these serenading our writers.

The latest pair of flagship Beats earbuds are down to the best price of the year in three of the four colorways. That includes the nifty transparent model!

Save nearly 50% on the headphone deal to beat this holiday season. You don't have to wait for Black Friday either, as the Beats Studio Pro headphones and their serious noise cancellation capabilities are on sale now for an all-time low price.

Editor Favorite

If you’re going to be shelling out a few hundred bucks for earbuds, they better be darn good. And luckily, these Underscored-approved best-tested buds are worth every penny. Thanks to their top-tier sound, customizable features and attractive design, they outpace their Apple counterparts in numerous categories.

Editor Favorite

Altland simply adores Marshall’s update to one of our editor-favorite products, especially now that it has received a notable boost in battery life, maxing out at 100 hours, which is nearly triple the playtime of most luxury noise-canceling headphones. The retro vibes also certainly help!

Beats just refreshed its Solo 4 headphones earlier this year, and you can already save 50%. This will be the price to beat for Black Friday, but you might as well be the first in line and score the best discount of the year ahead of the holiday chaos.

Editor Favorite

Drown out the plane noise with some of the best noise-canceling headphones on the market. Today, they're matching their lowest price ever in seven different styles at $150 off.

Best Amazon Black Friday travel deals

Bring some much-needed peace of mind to holiday travel when you stow an Apple AirTag in your luggage. Score one of the best discounts ever on the four-pack or a single item finder.

Save 57% on this set of two Samsonite hard-shell spinner suitcases. You'll get one perfect for using as a carry-on and a larger model to check for longer trips.

Our tech editor, Mike Andronico, and electronics writer, Henry T. Casey, travel a ton for work, and they can't recommend Anker's Nano power bank enough. Now it's on sale for one of the best prices ever when you clip the on-page coupon on some colorways at Amazon.

Prime members can save $10 on our pick for the best travel pillow. In fact, we've dubbed it the "Goldilocks of travel pillows." Readers love it, too, for its firm support and portability. The memory foam interior also collapses to half its size, making it a great pick for easy transport.

Editor Favorite

Our editors have found that this 145W USB-C charger is a must for travel with its four ports to quickly charge multiple devices. The compact design also works with interchangeable international adapters for taking anywhere.

Best Amazon Black Friday vacuum and cleaning deals

Lowest Price

Save 30% on this cordless stick vac from Dyson while it's down to one of the lowest prices of the year. Your in-laws are sure to appreciate just how clean it can get your floors.

Our manager of business development, Hayley Kinne, just bought one of these the last time it was on sale. She is loving it and absolutely recommends it at this all-time low price.

Vacuum up stray food crumbs or specks of dirt with a handheld that never misses. It comes with a crevice tool to reach deep into cushions. Adopting a sleeker design than others of its kind, this Eufy HomeVac stores compactly into cupboards when not in use.

Clip the on-page coupon to take an extra $40 off this already-discounted robot vacuum and mop combo. This is lower than we saw back in Amazon's October Prime Day sale and a great way to cross one chore off your packed pre-holiday to-do list.

Give floors a good deep clean pre- and post-visits from guests. Its dual mop and vacuum capabilities help tackle grit and grime in high-traffic areas. Its self-propulsion feels like you've got an extra hand helping you clean.

This corded stick vacuum offers all the perks that you'd expect from a lightweight cleaning solution, just with indefinite battery life from its plug-in design. Get it for over half off during this Black Friday sale.

Put this helpful little robot to use keeping your home clean through Thanksgiving week and the rest of the holiday season. It's down to the second-lowest Amazon price we've tracked, making its dual vacuuming and mopping features even more notable.

If you're a fan of Bissell’s Little Green lineup like we are, snag this higher-end model at its second-lowest price on Amazon. Detail cars and tackle couch cushions with this 22%-off cleaner.

Swivel steering and a detachable extension wand are some of the genius features that put this vacuum over the top as an Amazon's Choice pick. Snag the model with hundreds of thousands of reviews while it's 30% off.

With many of the cleaning and customization features of the more expensive robot floor cleaners out there, Eufy’s X10 Pro Omni is a capable and worthwhile midrange option that costs about half the price of our top pick for the best robot vacuum.

Best Amazon Black Friday computer, laptop and tablet deals

This is the Black Friday deal to beat this year. Underscored readers just can't get enough of Apple’s most affordable iPad — and for good reason! It's within $1 of its best-ever discount. We'll likely see it return to the Amazon all-time low price of $199, but it's worth locking in your order now. Peace of mind is certainly worth spending just a buck more.

Lowest Price

This MacBook Air is one of our favorite laptops, period. We constantly recommend it at full price, and now the 16GB-memory model is down to an all-time low price for Black Friday.

While a generation old, the MacBook Air M2 still packs in more than enough power for multitaskers. This configuration is currently down to the second-best price we've tracked ahead of the holidays.

If you want to give your kids an all-around solid Android tablet, this model is a great value with today's discount of up to 23% off.

Apple's largest tablet is now $99 off ahead of the holiday season. Just clip the on-page coupon to score one of the lowest prices we've seen to date on this new 13-inch iPad.

We love the Fire HD 10 tablet because it gives you all the basics you need in a tablet without having to spend a fortune. This model gets you a 10-inch display with up to $65 in savings attached. We like it in purple, but it also comes in black and blue.

Lowest Price

Our senior deals editor uses one of these iMacs as her personal computer when clocking out at the end of her deals-hunting shift. This newly released iMac M4 model is perfect for those who want to swap out M1 models and older. Now clipping the on-page coupon brings your total savings to $150 off.

Best Amazon Black Friday TV and home audio deals

Our favorite midrange TV, the Hisense U8N, just got an even steeper markdown for Black Friday in its 65-inch model. That makes its solid visuals, smooth movements and everything else we loved about it an even better value.

Lowest Price

The Sonos Arc delivers crisp, detail-filled audio and an unmatched audio experience. Altland is currently using this soundbar as she types out all these deals. It's now down to a new all-time low price for Black Friday.

Give gameday watch parties or movie nights a serious upgrade with this 65-inch 4K TV from Samsung. All of its best-in-class features are now down to the all-time low price for only the second time.

Save more than 40% on this superb surround sound kit. Your holiday guests will think they're at a bonafide theater when they hear the rich Dolby Atmos sound fired from the soundbar, its companion subwoofer and two satellite speakers.

Rare Deal

Hisense takes on the throne for best television that also doubles as home decor with its new CanvasTV series. And with a discount that takes $300 off, you're going to want to consider ditching your existing TV for the sleek and stealthy design of this model.

This under-$500 TV is great contender for best value in the home theater space. Not only is it $300 off for Black Friday but it offers a 55-inch 4K display with built-in gaming features, smart tech and other movie night upgrades on a more affordable model.

Lowest Price

The Era 300 is just as notable as a standalone speaker as it is for those who are already invest in a Sonos home theater setup. It supports immersive spatial audio and is down to its lowest price yet.

Best Amazon Black Friday smartwatch and smartphone deals

Editor Favorite

Apple's newest smartwatch is now on sale just a month after releasing. There are multiple styles available, each of which features a larger, upgraded display.

A new all-time low price has arrived for Black Friday on the just-released Google Pixel Watch 3. It’s also one of the very first times that the updated fitness tracking experience has gone on sale, and it is $20 less than its previous deal price.

Now you can score one of the best prices ever on one of the best fitness trackers around, complete with all the bells and whistles you'd expect. It monitors exercise, sleep, heart rate and so many other health stats.

A new Amazon all-time low price has arrived on Samsung's most capable smartwatch to date. This is an extra $14 below our previous mention and will be hard to beat come Black Friday.

This Venus 3S smartwatch takes one of our favorite Garmin wearables and rolls out an upgraded screen, plus microphones and speakers for two-way comms. And it's at its lowest price ever on Amazon at 22% off.

You can now save on the new Galaxy Watch 7 for one of the very first times at $90 off. Get a head start on those New Years' resolutions with this wearable's improved performance and more-accurate fitness-tracking tech.

For anyone who doesn't want to wear a full smartwatch, we recommend the Charge 6 as the next best thing. Black Friday pricing is live to help you save $60 on this lightweight exercise monitor.

Best Amazon Black Friday kitchen and food deals

Editor Favorite

Put KitchenAid's iconic stand mixer to the test this holiday season and whip up fresh cookie dough, pie crusts and so many other baked goods in record time.

Our editors agree that nugget ice is the best type of ice. Make sure your Thanksgiving guests enjoy the best when you save 30% on this countertop ice maker.

The only thing that makes a warm apple pie better is some vanilla ice cream to go with it. Treat your guests this Thanksgiving to some homemade ice cream with this handy Ninja appliance.

Lowest Price

Back down to its record-low price for only the third time ever, this impressive espresso machine from De'Longhi is now $250 less than you'd normally pay.

Any home chef needs a piece from Le Creuset in their kitchen. Consider this Amazon deal, which brings a staple cast-iron down to under $100, as your sign to snag one for yourself.

Thanksgiving just got easier with a $40 discount on this two-basket air fryer. That means you can make multiple side dishes at the same time from one compact countertop appliance.

All eyes are on the Always Pan 2.0 while it's under $100 on Amazon. It strikes a great balance between style and function, outfitted in matte blue, lavender, cream and more. A steamer basket and wooden spatula are added to the pot too.

These delicious cookies from Partake are gluten-free, vegan, kosher and, for the most part, pretty allergy-friendly. This multipack includes both crunchy and soft cookies that taste too good to be store-bought.

Underscored associate editor Jillian Tracy thinks that the Ember Smart Mug 2 is a great Christmas gift for those who like to slowly sip on their coffee in the morning. It's our best smart mug pick, and now it's at an all-time low Amazon price.

In a world saturated with gut-friendly beverages and healthier sodas, Halfday is the only brand that should be on everybody's lips. Associat deals editor Elena Matarazzo was tired of the lack of lower-cal iced teas on the market, and quite frankly, they all tasted terrible. When she stumbled upon Halfday, she fell in love with its nostalgic flavor profile and brand mission. It's also one of the few things she's buying today.

If you have one of Nespresso's original line machines, today is your lucky day. This 50-pack of Starbucks capsules is just $25. It features 10 of each blend and rarely goes on sale.

You might have seen these at your local Trader Joe's for around $3 a piece. Now you can get a 12-pack of these protein bars that taste as good as a candy bar for just $24. Each bar is packed with 15 grams of protein and 1 gram of sugar, making it the perfect post-gym treat.

Best Amazon Black Friday smart home and appliance deals

The newest smart thermostat from Google will make manually adjusting the heat this winter a thing of the past. It includes a local temperature sensor to ensure that when things get too cold, the smart features kick in to make sure you're comfortable.

Our senior deals editor has a whole wall of these Nanoleaf smart lights. She has been recommending the brand for years now, and you can finally see what all the fuss is about at 30% off. These unique modular accent lights also make a great gift!

These outdoor smart lights from Govee will be perfect for adding a little festive flair to your space, and they will keep delighting all year with their weatherproof design.

Philips Hue is considered by many (including Altland!) to be the gold standard of smart home lighting, and right now a bundle of two LED bulbs and the Hue Bridge is $50 off.

This is already one of the most affordable smart cameras that we would actually recommend on the market, and it just became an even better value at 43% off for Black Friday.

Best Amazon Black Friday Amazon device deals

Editor Favorite

Your nightstand needs an upgrade, and the Echo Spot is just the device for the job. On top of just serving as a smart speaker, we also loved its alarm clock features. Now it's $35 off for holiday shopping season and $5 below the mention on the previous discount.

Lowest Price

This streaming media stick provides access to over 1.5 million movies and TV episodes, supports live TV and sports streaming, and features Dolby Atmos audio — all at 56% off.

A Black Friday deal has arrived on this minimalistic Echo Pop. It's perfect for bedrooms or offices and is the ideal assistant when you have a burning question or need for rocking out to your favorite music.

If you've been searching for a new smart speaker, snag our favorite budget-friendly pick while it's nearly 50% off to start November.

Save nearly 50% on the newest Echo Show 8. This third-generation Echo Show has better speakers than previous models, alongside a sleeker design and an adaptive feature that adjusts its display depending on how far away from it you are. It's also $20 below our previous mention!

The Echo Show 5 is Amazon's entry-level smart device and a favorite for anyone who needs to stick to a budget but still wants the full use of Alexa and a bright 5.5-inch display. Now it's 50% off for Black Friday.

Best Amazon Black Friday sleep deals

Rare Deal

It's likely the Hatch alarm clock is resting comfortably on many holiday wish lists. Luckily, Amazon has the Restore 2 at its best price to date with a 15% discount. Connect it to the Hatch app to unlock endless ambient noise settings and sunlight patterns. Underscored deals editor Jacqueline Saguin loves waking up the "Gilmore Girls" song "La La La."

Lowest Price

We covet Nectar's easy-to-set-up mattresses in a box, especially now while its 12-inch model hit its lowest price ever on Amazon. It's made with cool gel memory foam that conforms to any sleeping position.

Expert Recommended

Silk pillowcases help minimize frizz and leave you with less bedhead in the a.m. Blissy's impressive range of colors earned this option rave reviews by our experts. The only drawback we found was its price, so we certainly have no qualms while it's on sale for under $50. Don't forget to clip the on-page coupon for maximum savings.

Back, side and stomach sleepers, rejoice! Coop's bestselling pillow just went on sale at Amazon, meaning you can customize your sleep for much less.

Queue the holiday movies and get cozy with a top-rated blanket that has velvety flannel on one side and plush Sherpa on the other. This Amazon's Choice throw touts more than 86,000 reviews, and it's discounted by 43% off — even more to love.

Don't let bright light inhibit your sleep. NodPod's weighted sleep mask helps soothe you into a nice slumber, sliding off once you've, well, nodded off. Take it from our staffers: It makes a perfect stocking stuffer, especially at 20% off.

Don't be fooled by their great value: These Mellanni sheets don't skimp on quality. Lauded for its soft, breathable fabric, the sheets are an Amazon bestseller, with 342,000-plus reviews. Upgrade your bedding with the bundle of a fitted sheet, a top sheet and a pair of pillowcases.

Bring some zen into your bedtime routine with a diffuser that's as stylish as it is functional. Vitruvi's ceramic diffuser blends seamlessly with decor while offering ambient lighting. It comes with four-hour and eight-hour run times and an automatic shut-off so you can let nice scents lull you to sleep.

Winter is a constant struggle for hot sleepers who need to crank up the heat in their homes but also want to keep cool under the covers. Let a cooling comforter be the solution. It's tacked with a mean 32% discount for Amazon's Black Friday sale too.

If you prefer a minimalistic routine before bed, Loftie offers a middle ground between phone alarms and high-tech smart clocks. Unwind with its settings for meditations, sound baths, white noise and more.

Best Amazon Black Friday beauty deals

CNN Exclusive Deal

Time and time again, we keep coming back to replenish our stock of these top-tested under-eye patches from Grace & Stella. Its hyaluronic acid works to hydrate and make skin look plumper while niacinamide helps to reduce the appearance of dark circles. Through Dec. 2, score an additional 10% off with code CNNDEALGS10.

Editor Favorite

Underscored deals editor Jacqueline Saguin replaced all her hair tools with this multi-styler and its interchangeable attachments like a diffuser, a concentrator, a round brush and Coanda curlers. With its nearly $100 markdown, her holiday gift shopping for her mom is complete.

These whitening strips can visibly brighten your teeth in a matter of minutes. It's true! After just one treatment, Saguin noticed a vast difference in the shade of her pearly whites. Snag an at-home kit for yourself while it's at a steep 35% off on Amazon.

Loaded with rich ceramides and soothing green tea and rice, the Tatcha Dewy Skin Cream is formulated to hydrate parched skin. Yet, with luxurious formulas comes a luxury markup. However, Amazon just knocked up to 24% off Tatcha's famed moisturizer during the retailer's Black Friday sale.

Saguin no longer dreads taking off her makeup at the end of a long day ever since she added Farmacy's makeup remover cleansing balm to her nighttime skin care routine. It's gentle yet effective at melting away even the most stubborn makeup.

Designed to give skin that glass-like finish, the viral snail mucin adopts a gel-like consistency that feels refreshing on skin. It's one of the only serums that doesn't irritate Saguin's eczema, and she raves about its boost of hydration.

Best Tested

With cooler temps breezing in, Kiehl's Ultra Facial Cream is a winter skin care savior. Its lightweight formula is made with squalane to help maintain skin barriers, which is great for dry and combination skin types alike.

Best Amazon Black Friday health and fitness deals

Combat gym soreness with this mighty percussion massage gun from Therabody. It's great for using on your rest days but can be safely used seven days a week. It also makes a great holiday gift and is 20% off in all three colors.

Your dentist has probably suggested that you buy an electric toothbrush to keep those pearly whites extra clean. If they haven't, you can impress them during your next appointment with this affordable pick from Oral-B.

While this water flosser didn't make it into our top picks, its three pressure settings and rotating tip impressed us. It's only $10 away from its lowest price from 2017, making this a great buy for those looking to up their oral hygiene.

We love Colorfulkoala here at Underscored and think they make fabulous alternatives to expensive leggings from Lululemon and Athleta. This high-waisted pair caught Matarazzo's eye this morning, and she's planning to buy them in black at this new low price.

Best Amazon Black Friday clothing deals

Expert Recommended

For under $90, secure this year's winter coat. We should add that this Orolay Down Jacket rose to viral fame and holds status as an Oprah's Favorite Things alum. It spans sizes XXS to 5XL, plus comes in a legion of colors, like a hunter green to a navy blue.

Editor Favorite

Underscored readers cannot get enough of Crocs. If you've been eyeing a pair, you're in luck: The Classic Clog just went on sale for Black Friday. Bonus: Save an extra 10% when you click the brand's stackable promotion on Amazon.

Sneakers never go out of style. Up your shoe game with trendy footwear from New Balance. This platform pair elevates outfits with its host of designs. Choose from beige neutrals for a monochromatic look or add a pop of color with more funky patterns.

A pair of Levi's jeans for $31 is unheard of, so we're definitely enticed by Amazon's Black Friday deal on this baggy pair. The on-trend denim comes in a versatile light blue wash, a classic black shade and more.

Put together sharp outfits with these sleek sneakers from Cole Haan. The pair, available in leather or suede, taps right into the smart dressing that the brand is known for, which is perfect for holiday parties.

When does Amazon’s Black Friday sale start?

Amazon’s official Black Friday deals officially start today, Nov. 21, a full week ahead of Thanksgiving Day and the earliest in recent memory our deals team has seen the retailer kick off its holiday savings.

These doorbuster-level deals signal the lowest prices of the year on just about everything. We expect this batch of offers to live through the end of Black Friday, only to get a second life on Cyber Monday, though the best will likely dwindle in supply.

What can we expect from these deals?

As you’ll see from the deals already live, Amazon is taking a broader approach than typical to help you save. That means that if there’s something you’re hoping to shop for yourself or as a gift idea, it’s likely on sale. Whether that’s a big-ticket item like a TV, an upgrade to your arsenal of kitchen countertop appliances or a discount on daily essentials, you’re covered.

For the first time, Amazon will also ring in the holiday shopping season by launching new themed daily deal drops. These timely offers will go live in the week of Nov. 29. You can expect discounts daily deals on electronics, home goods, kitchen appliances and more across top brands like Beats, Sony, Ninja and Yeti.

These deals won’t be limited to Prime members either. While there will likely be some discounts reserved for paid subscribers, you can expect to save across the board without having a membership.

Will Amazon have the best Black Friday deals?

I’ve been covering Black Friday for nearly a decade now. Competition has only heated up over the past few years, and that means Amazon will be doing what it can to undercut prices from other retailers like Best Buy, Target and Walmart.

It is worth noting that Amazon does not offer price matching. That’s a departure from Best Buy’s strategy, which includes the brand’s Holiday Price Match Guarantee. Still, Amazon’s pricing has been competitive from the go. If past years are any indication, you won’t even need matching because Amazon will deliver the same or better deals than others.

Why trust CNN Underscored?

Quite simply, our goal is to save you money. As senior deals editor, I’ve been doing it for nearly a decade, and that kind of experience extends to the rest of our deals team. Being an advocate for buyers to make sure we’re only recommending the best prices on the best products is what we’re all about.