From beauty products and clothes to home decor and tech, there’s a lot that can be found on Amazon. As the go-to destination for online shoppers, the massive online retailer not only sells its own products but carries products from small, family-owned brands and larger brands with instant name recognition. Ahead of Amazon Prime Day, we decided to round up 11 celebrity-founded beauty businesses you can find on the site, along with some of the brands’ top-rated products and our personal favorites.
Ariana Grande Fragrances
Since launching her first perfume, Ari, in 2015, Ariana Grande has introduced several fragrances to her eponymous line. Luckily for us, those fragrances, including her award-winning Cloud perfume, can be purchased on Amazon.
Described as an affordable alternative to the popular yet pricey Baccarat Rouge 540, Cloud has a 4.6-star rating and over 20,000 5-star reviews. Notes of lavender, vanilla orchid and pear make this perfume a dream for those who love floral fragrances. It’s available in three different sizes and is housed in a display-worthy bottle that, you guessed it, is shaped like a cloud.
The name says it all. This perfume is as sweet as can be, thanks to gourmand fragrance notes that include marshmallow and vanilla. As one reviewer wrote, “I almost never like perfumes, but I bought this as a gift for a sibling and it was perfect. Lovely without being too overpowering or weak.”
Another brand bestseller, Thank U Next has over 5,000 5-star reviews and a 4.8-star rating. The perfume features notes of white pear, raspberry, coconut and rose petals for a playful, feminine scent.
Florence by Mills
“Stranger Things” actress Millie Bobby Brown launched her clean beauty brand, Florence by Mills, in 2019. Named after her great-grandmother, the brand offers a range of makeup, skin care, fragrance and hair products, in addition to coffee and clothing.
This editor-loved lip scrub is formulated with ingredients like sunflower oil, sugar and coffee arabica seed powder to gently exfoliate the lips while conditioning them. To use, simply apply some of the product to the lips and wipe off any excess.
The Dreamy Dew Moisturizer is oil-free and can be used morning or night for dewy, healthy-looking skin. Ingredients like willow bark extract help soothe irritated skin while vitamin B12 hydrates.
This lightweight hydrating serum features ingredients like hyaluronic acid to help lock in moisture, meadowfoam seed oil to help balance oil production and watermelon, apple and lentil extracts to hydrate the skin.
Flower Beauty
Actress, TV show host and Beautiful founder, Drew Barrymore launched her affordable line of cruelty-free beauty products, Flower Beauty, back in 2013. The brand, which offers a range of eye, lip and face products, is also available at retailers like Ulta and CVS.
This lightweight setting spray refreshes the skin and blurs imperfections while preventing makeup from smudging.
Perfect for travel, thanks to its convenient stick packaging, this creamy, multiuse beauty product adds a flush of color to the lips and cheeks. As one reviewer wrote, “This color stick is such a great texture and so sheer, it’s hard to make a mistake with it. I always get a healthy moisturized glow on my cheeks, [and] it’s easy to blend and not look too harsh or artificial.”
This mattifying beauty powder helps to smooth and minimize the appearance of pores and fine lines. Suitable for all skin tones, the powder compact also includes a mirror and a sponge.
Goop
Gwyneth Paltrow’s brand, Goop, started in 2008 as a newsletter but has now blossomed into a full-blown lifestyle brand. Offering everything from bath products to skin care, Goop carries a curated selection of fashion and beauty products, in addition to its own products.
Among the brand’s bestsellers is this dry brush from Goop. Designed to gently exfoliate the skin, the brush has a wooden handle and bristles made from sisel fibers.
Thanks to a blend of bacuri, cupuaçu and shea butters, this rich body butter helps repair and nourish dry skin. Formulated without parabens and phthalates, the product is also made with caviar lime, jojoba oil and mulberry leaf.
Honest Beauty
Jessica Alba founded the Honest Company in 2012 with the goal of creating clean, effective products for the family. The brand, which has a slew of beauty and skin care products on Amazon, offers everything from flushable wipes to baby clothing on its site.
This tinted lip balm has a 4.3-star rating on Amazon and close to 13,000 5-star reviews. Formulated with acai extracts and avocado oil to moisturize dry lips, the product is made without parabens, synthetic fragrances and mineral oil.
These fragrance-free wipes have the National Eczema Association’s seal of acceptance and gently remove makeup, oil, dirt and more from the skin. Suitable for all skin types, the wipes won’t dry out your skin and are made without silicones, parabens and more.
Formulated for all skin types, this 2-in-1 blush, and lip color is available in seven colors. The creamy formula is made from a multi-fruit extract that contains raspberries, blackberries and grapes, and it can be applied using your fingers.
JLo Beauty
Jennifer Lopez launched JLo Beauty in 2021. Created with the goal of offering luxe products at affordable prices, the skin-first beauty brand offers products for the body and face.
This sulfate-free cleanser works to brighten skin while gently removing makeup and other impurities. Formulated to be gentle enough for daily use, the cleanser features ingredients like rice bran, coconut fruit and Japanese knotweed root extracts.
Thanks to AHAs and BHAs, this resurfacer gently exfoliates the face. It also helps to brighten the skin can be used nightly.
As one reviewer wrote, “Love the entire line! This is truly a complexion booster. It does exactly what it claims and looks natural while doing it! It requires just a small amount too.” The complexion booster, which is available in four colors, can be mixed into your foundation, used under your makeup or used alone for healthy-looking skin.
JVN Hair
Jonathan Van Ness may be the resident hair expert for the reality makeover show “Queer Eye,” but they’re also the founder of clean beauty brand, JVN Hair, which they launched in 2022. Powered by its hero ingredient, hemisqualane, the brand offers a variety of hair care products created with every hair type in mind.
Ten to 15 minutes is all that’s needed for this pre-shampoo scalp oil to work its magic. Formulated to strengthen hair and help remove product buildup, the bestseller contains ingredients like turmeric extract, which calms scalp irritation and rosemary extract, which helps stimulate the scalp.
This editor-loved styling product fights frizz while softening and defining curls. Ingredients like hemisqualane help strengthen the hair while the moringa seed oil leaves hair moisturized and shiny.
Meant for dry, damaged hair, this fortifying serum protects hair from heat damage and minimizes the appearance of split ends, thanks to ingredients like niacinamide and lemon protein. The serum is meant to be used before your other styling products and should be applied down the midlengths and ends of your hair.
Keys Soulcare
Alicia Keys launched Keys Soulcare in 2021, and earlier this year, she launched her line on Amazon. Centered around self-care and wellness, the beauty brand was developed alongside dermatologist Dr. Renée Snyder and offers everything from makeup to skin and body care.
The Let Me Glow Illuminating Serum and Makeup Primer brightens and hydrates skin and can be worn under makeup or on its own. The multitasking product is suitable for all skin types and is noncomedogenic.
If you love the brand’s intoxicating sage and oat milk fragrance (like me!), you’ll want to pick up one of these vegan wax candles. With a burn time of up to 65 hours, the candles are hand poured and housed in a chic glass vessel that has an affirmation on it.
This facial cleanser is made with ingredients like chamomile and manuka honey for a gentle, nonstripping cleanse. It features the brand’s sage and oat milk scent and is suitable for daily use and all skin types. One reviewer wrote, “I have sensitive skin, but I wanted to give it a try. My skin has stayed clear since I started using it about two months ago. I was hesitant since it was scented, but it has not bothered me. Works better than my more expensive face wash I was using prior. It also gives my skin a nice glow.”
Pattern Beauty
Pattern Beauty was launched in 2019 by actress Tracee Ellis Ross. Created with natural hair types in mind, her line offers everything from hydrating shampoos to curl-defining styling products.
Created to soften and define curls, the Pattern Beauty Leave-In Conditioner has a 4.5-star rating and over 1,600 5-star reviews.
Formulated using a blend of oils, including coconut and avocado oil, this shampoo gently removes buildup on the scalp without stripping the hair of moisture.
Ideal for bantu knots and braid-outs, this styling cream is perfect for moisturizing your hair and defining curls. It has a 4.3 star-rating and over 1,000 5-star reviews.
The Outset
Scarlett Johansson co-founded her clean skin care line, The Outset, in 2022. Inspired by her own skin care struggles, the brand offers vegan and cruelty-free products formulated for even the most sensitive skin types.
According to our beauty editor, this gentle gel cleanser leaves your skin feeling refreshed and does a great job at removing makeup.
The Outset Nourishing Squalane Daily Moisturizer is suitable for all skin types and can be applied in the morning or at night. Ingredients like edelweiss brighten the skin while squalane conditions it.
This daily serum hydrates the skin, while firming and brightening it. The serum should be used after cleansing the skin and only a few pumps are needed for the face and neck.
UN/DN LAQR
Music artist Machine Gun Kelly launched his line of genderless, vegan and cruelty-free nail polishes in 2021. Formulated to be free of harmful chemicals, the polishes are camphor-, paraben- and formaldehyde-free.
This top coat protects your manicure while giving your polish a matte finish. To speed up the drying process, you can use the brand’s Quick Dry Drops.
Perfect for summer, this Barbie-pink color can be worn on its own, used to create a design or layered under a sparkly polish like Sweet Dream.
This product, which doubles as both a base coat and a top coat, leaves a high-shine finish on bare or painted nails for a polished look.