Goop

From beauty products and clothes to home decor and tech, there’s a lot that can be found on Amazon. As the go-to destination for online shoppers, the massive online retailer not only sells its own products but carries products from small, family-owned brands and larger brands with instant name recognition. Ahead of Amazon Prime Day, we decided to round up 11 celebrity-founded beauty businesses you can find on the site, along with some of the brands’ top-rated products and our personal favorites.

Ariana Grande Fragrances

Ariana Grande Fragrances

Since launching her first perfume, Ari, in 2015, Ariana Grande has introduced several fragrances to her eponymous line. Luckily for us, those fragrances, including her award-winning Cloud perfume, can be purchased on Amazon.

Florence by Mills

Florence by Mills

“Stranger Things” actress Millie Bobby Brown launched her clean beauty brand, Florence by Mills, in 2019. Named after her great-grandmother, the brand offers a range of makeup, skin care, fragrance and hair products, in addition to coffee and clothing.

Flower Beauty

Amazon

Actress, TV show host and Beautiful founder, Drew Barrymore launched her affordable line of cruelty-free beauty products, Flower Beauty, back in 2013. The brand, which offers a range of eye, lip and face products, is also available at retailers like Ulta and CVS.

Goop

Goop

Gwyneth Paltrow’s brand, Goop, started in 2008 as a newsletter but has now blossomed into a full-blown lifestyle brand. Offering everything from bath products to skin care, Goop carries a curated selection of fashion and beauty products, in addition to its own products.

Honest Beauty

Amazon

Jessica Alba founded the Honest Company in 2012 with the goal of creating clean, effective products for the family. The brand, which has a slew of beauty and skin care products on Amazon, offers everything from flushable wipes to baby clothing on its site.

JLo Beauty

JLo Beauty

Jennifer Lopez launched JLo Beauty in 2021. Created with the goal of offering luxe products at affordable prices, the skin-first beauty brand offers products for the body and face.

JVN Hair

JVN

Jonathan Van Ness may be the resident hair expert for the reality makeover show “Queer Eye,” but they’re also the founder of clean beauty brand, JVN Hair, which they launched in 2022. Powered by its hero ingredient, hemisqualane, the brand offers a variety of hair care products created with every hair type in mind.

Keys Soulcare

Keys Soulcare

Alicia Keys launched Keys Soulcare in 2021, and earlier this year, she launched her line on Amazon. Centered around self-care and wellness, the beauty brand was developed alongside dermatologist Dr. Renée Snyder and offers everything from makeup to skin and body care.

Pattern Beauty

Amazon

Pattern Beauty was launched in 2019 by actress Tracee Ellis Ross. Created with natural hair types in mind, her line offers everything from hydrating shampoos to curl-defining styling products.

The Outset

The Outset

Scarlett Johansson co-founded her clean skin care line, The Outset, in 2022. Inspired by her own skin care struggles, the brand offers vegan and cruelty-free products formulated for even the most sensitive skin types.

UN/DN LAQR

UN/DN

Music artist Machine Gun Kelly launched his line of genderless, vegan and cruelty-free nail polishes in 2021. Formulated to be free of harmful chemicals, the polishes are camphor-, paraben- and formaldehyde-free.