Bella Hadid is adding “perfumer” to her resume through her latest business venture: Orebella, which just launched today. Created in collaboration with fragrance houses Firmenich and Robertet, the collection of alcohol-free perfumes features a nourishing, shake-to-activate, bi-phase formula that consists of an oil base and a top layer of essential oils and fragrance notes. According to the press statement, Hadid’s love of “crafting bespoke perfumes” using her own essential oil blends is what led to the creation of her brand.
The 27-year-old model and Kin Euphorics co-founder, who has been teasing her brand since February, took to Instagram earlier this week, where she revealed that her passion project has been more than five years in the making. Currently available for purchase on the brand’s site, the “mood-boosting” perfumes — Window2Soul, Salted Muse and Blooming Fire — are available in three sizes, with a 10-milliliter bottle retailing for $35. They’re vegan, cruelty-free and formulated to last all day. The fragrances will also be available for purchase at Ulta on May 10, so mark your calendars.
Shop the scents below and keep scrolling until the end for a fun accessory you can buy to house your new collection of perfumes.
Perfect for summer, this sheer floral perfume has notes of rose, jasmine, lemon and tonka bean. It’s soft and light, making it a lovely everyday scent.
Described as Hadid’s ode to “nostalgic emotions that leave you breathless like the crashing waves of the sea,” this perfume features a cedarwood, sandalwood and amber base; middle fragrance notes of olive tree accord, fig and lavender; and top notes that include sea salt and pink pepper.
Blooming Fire is a warm floral scent that features notes of jasmine, patchouli and bergamot. Notes of clove leaf and cardamom add some spice that lingers on the skin.
This gold-colored perfume stand is designed to display the brand’s 100- milliliter bottles. Because, yes, you need a stand specifically to show off your perfumes.