12:54 p.m. ET, March 4, 2019
Hawaiian Airlines shares fall after Southwest announces $29 flights
From CNN Business' Jordan Valinsky
Southwest Airlines (
LUV) announced its flight service into Hawaii will debut in March, and that's created a decidedly gloomy outlook for one of the state's biggest carriers.
Hawaiian Airlines (
HA) shares
slid nearly 10% after its mainland rival announced its
schedule with cheap introductory fares as low as $29 one way to three Hawaiian cities.
Southwest previously said it was going to start flights between California and Hawaii, but it also announced two inter-Hawaiian flights on Monday: Honolulu to Kahului and Honolulu to Kona.
Those routes are where Hawaiian typically dominates and has little competition.