2:36 p.m. ET, September 1, 2021
What's in your wine? Cameron Diaz has an answer
From CNN Business' Anneken Tappe
Actress Cameron Diaz and entrepreneur Katherine Power were sharing some wine, as friends would, when they came up for the idea for their clean wine company Avaline.
They were wondering "what's in the bottle? is it organic? is it meeting our standards as consumers," Diaz said on CNN Business' digital live show
Markets Now.
"How we wanted to consume wine was very much how we consume other products," Diaz said.
"This clean disruption in beverage... we've seen it in so many categories," Power added.
Earlier this year, the co-founders closed a $9.5 million Series A funding round.
"We launched in the middle of the pandemic, which is both a blessing and a curse," Power said. For Avaline it has accelerated its direct-to-consumer business.
For future products, the business will follow its consumers, Power said.