Blue Nile

Enjoy 20% off select jewelry during Blue Nile’s Milestone Moments event.

The world of jewelry is changing, and it’s about time. Now more than ever, customers appreciate transparency, value and ethically sourced products, but some brands have been meeting those standards all along. Launched in 1999 with the intent to innovate the business from the inside out, Blue Nile created a disruptive online model that has been providing ethical, extraordinary jewelry at a great price since the very beginning.

The brand offers handcrafted engagement rings, stunning jewelry to mark any occasion and ethically sourced lab-grown diamonds with the same chemical makeup as natural ones — all online and alongside expert guidance. Needless to say, it’s a must-know resource if you’re shopping for jewelry that stands by its commitments.

From Aug. 21 through Sept. 10, enjoy 20% off select jewelry during Blue Nile’s Milestone Moments event. Take a look at some of Blue Nile’s top-selling engagement rings, ethically sourced diamonds and affordable jewelry options below.

Blue Nile’s top-rated engagement rings

A bestseller with a 4.9-star rating, this gorgeous engagement ring features French pavé-set diamonds encircling the setting of your choosing. You can also customize the band size and the metal, and according to reviewers, the finished result is “absolutely beautiful” with “so much sparkle.”

If you’re looking for something simpler, this classic four-prong solitaire engagement ring has a polished white-gold band with seven diamond settings to choose from: round, princess, emerald, asscher, oval, radiant and cushion. It also costs well under $1,000, which is why one of the 600-plus reviewers writes, “The value exceeded all my expectations.”

This engagement ring has a pavé-set design that’s classically elegant, but you can still make it your own with all of the customization options. Choose the size, metal, primary stone carat, setting shape and carat weight of the side stones. “My dream ring,” one reviewer writes. “Absolutely in love, I can’t stop looking at it.”

Stunning jewelry with lab-grown diamonds

With lab-grown diamonds all around its low-dome band, this eternity ring is comfortable, classic and an amazing value. It comes in white gold, but you can choose the total carat weight as well as the ring size.

Get these lab-grown diamond stud earrings in your choice of seven total carat weights, from .5 to 2.5 carats. They’re set in white gold with four-prong settings, and they feature push backing for security and rhodium plating for durability.

Stylish yet timeless, this solitaire pendant highlights a lab-grown diamond in your choice of four carat weights. The 14-karat white gold cable chain clasps closed with a lobster claw. Thanks to the simple floating setting, this piece goes with everything while still making a statement.

With hand-set floating diamonds on top and a smooth platinum band underneath, this wedding ring has been called “absolutely stunning” and a “perfect band to complement your diamond.” It comes in various metals, carat weights and sizes so you can customize it to your preferences.

Huggie hoops are extremely popular due to their versatile style, comfortability and secure fit. Select your metal finish and your total carat weight, but no matter how you customize it, the front-facing diamonds catch the light, while the hinged backs lock the earrings in place.

Available in blue sapphire, pink sapphire or ruby, this Riviera pavé ring alternates between colored stones and diamonds. Some reviewers wear it alongside their engagement ring, while others wear it alone, but either way, it’s been called “gorgeous,” “dainty” and “excellent quality.”