Editor's Note: (A version of this story appeared in the CNN Reliable Sources newsletter.
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(CNN) Goodness, gracious.
TMZ stunned readers Wednesday, sending off push alerts reporting that the iconic rocker Jerry Lee Lewis had died.
The only problem: Lewis,87, is, in fact, alive.
Moments after publishing the story, the outlet took down its story and replaced it with a new article reporting that Lewis was still among the living.
"TMZ regrets the error," the unbylined story said. But not before a host of national and local outlets ran with the erroneous report, setting off a cascade of "BREAKING" stories that also had to be walked back.
Reached for comment, a rep for Lewis confirmed to CNN, "He's alive. TMZ reported erroneously off of an anonymous tip."