New York(CNN Business) Goya's board of directors had enough of CEO Robert Unanue's public comments in support of former President Donald Trump and his unfounded claims of voter fraud. On Friday, it voted to muzzle him.
The board of the privately held Latino food company voted to censure Unanue, following his most recent controversial remarks that questioned the legitimacy of the November election, according to a person familiar with the board's actions, who spoke to CNN on the condition that their name not be used.
Unanue will no longer be allowed to speak to the media without the board's permission, the source said. The decision was first reported by the New York Post Monday evening.
The source said this is a "full stop" on Unanue speaking to the press, not only about politics, but also about the company itself.
A majority of Goya shareholders favor removing Unanue altogether but have been prevented from doing so by the dynamics of the family-controlled company, according to the source.
"The company has never been political or politicized," said the source. "He's gone from bad CEO to CEO that has imperiled the future of the company and endangered the lives of some of the shareholders," the source said in reference to some Unanue family members having allegedly received threats because of the CEO's comments.
"His statements are insulting and dangerous," said the source.
Unanue spoke to the New York Post after the board's action but did not directly discuss his censure or the ban on speaking to the media. He confirmed he would no longer be speaking publicly about politics or religion.
"Independently, I've made the decision to lower the temperature and walk away from speaking about politics and religion," he told the Post. "I realize it's important because of the diverse views of the company and our market."
On inauguration day, shortly after President Trump made his farewell remarks, Unanue appeared on Fox Business' morning show and told anchor Maria Bartiromo that there was a "war coming" and that President Joe Biden's election was "unverified."
"They accomplished what they set out to do, which was get President Trump out of the way," he said. "I think this is mission accomplished, by the unions, the partnership, the conglomerate of social media, big tech, big media and big government. ... There is a war coming, now that the president is leaving today, they're still coming after the United States, the working class."
Those comments did not get as much attention as his July remarks praising President Trump, likely because of all the other news surrounding the inauguration. But it was apparently enough for the Goya board to take action. Many board members were already upset with Unanue's previous public comments on politics, and about the company's performance under his leadership, according to the source who spoke with CNN.
Unanue set off the controversy in July when, appearing at a White House event, he said, "We are all truly blessed ... to have a leader like President Trump who is a builder. We have an incredible builder, and we pray. We pray for our leadership, our president."
Unanue and Goya said at the time that he was at the White House to announce the donation of millions of cans of Goya products to food banks.
But his praise of Trump sparked a backlash from a number of leading Hispanic politicians, including Congresswoman Alexandria Ocasio-Cortez and former Obama cabinet member Julian Castro. Some other people on social media called for a boycott.
That in turn prompted a so-called "buy-cott" by Trump supporters, including Ivanka Trump, who urged the president's backers to buy Goya products.
In December, Unanue told a conservative radio show host that Ocasio-Cortez was the company's "employee of the month," claiming that the congresswoman's July tweets had in fact boosted sales. But the CNN source disputed that the controversy has been good for the company, and Goya's sales figures are not publicly disclosed.
"It's hard to really say [the controversy hurt sales] but sales growth is less than it was pre-him speaking at the Rose Garden," said the source.
Goya did not respond to requests for comment from CNN. The company, founded in 1936 by Don Prudencio Unanue and his wife, Carolina, now has more than 4,000 employees in 26 facilities throughout the United States, Puerto Rico, the Dominican Republic and Spain, according to the company's web site.