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(CNN) Kris Fade's breakfast show has an audience of more than 1 million listeners every day on Virgin Radio Dubai.
It was on air that he first started talking about how he wasn't happy with the choice of kids snacks for his two daughters - and how he wanted to created his own.
So in 2018, he launched Fade Fit Kids, a start up that makes healthy munchies for children.
Watch the video at the top of this article to learn more about Fade's story.