(CNN) When Michelle Obama spoke at the Democratic National Convention last night, she commanded the stage, she commandeered the narrative and she electrified the audience.
The first lady may have been reluctant about the spotlight when her husband first became President of the United States. But her Tuesday night speech is just the latest example of how she's is a pro at carefully -- and effectively -- minting that most valuable of social currency: The viral moment.
Remember ...
... that time when she jammed out on 'Carpool Karaoke'
... when she sang the praises of a turnip
... or showed off her mad 'mom' dance moves
... when she had a dance-off for the ages with Ellen
... or broke it down at the Easter Egg Roll
.. and, of course, when she dropped some knowledge about going to college